A few weeks ago, I talked about testing sales approaches and other vehicles of marketing.  Today I want to talk specifically about “Price Testing.” You should always be testing your prices.  Different prices  can often outperform one another on the same product…sometimes by enormous margins. I have seen where $17 outperformed $25 by 300%, or […]

I have always stated that just as in Real Estate—Location, Location, Location—marketing is all about Testing, Testing, and more Testing.  It is amazing to me that very few companies ever test any aspect of their marketing by comparing it consistently to something else.  And fewer have a “control” to test against.  They bet their destiny […]

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