Social Media

If you are on LinkedIn, you joined to use this social media venue to create potential customers.  The greatest stumbling block has been that many of you think that it’s wrong to self-promote yourself and/or your company. I have to agree with you. I also found it difficult.   So, I didn’t pursue self-promotion. Instead, […]

In prior blog posts on social networking, I mention how to use it for marketing. Today, I want to go over three things that I found people are doing, that you shouldn’t be doing.  Sharing too many personal details If you wouldn’t be comfortable sharing something at a networking event, then you probably shouldn’t be […]

I’m often asked on my coaching calls, “Why do people who are visiting my various social media platforms aren’t communicating with me after that first visit?” This is a problem many business owners have. It’s just not enough to just say “Follow us on Twitter” or Like our Facebook Page”.  You have to give a […]

For any small business owner to be successful, their online presence needs to be strong. Here are some words that come to mind when you are trying to build an online presence. Overwhelming, daunting, frustrating, and stressful. I’ve heard this from many whom I’ve talked with. Not only is everyone competing for customers’ eyes and […]

There is no doubt about it. Social media marketing is becoming more and more an integral part of the business environment. Procter & Gamble is ditching its TV Soap Operas for YouTube marketing instead. Coca Cola, Johnson & Johnson, and other large companies have also jumped on board. The “fad” is growing into a mainstay. […]

This is a news article heading in the San Jose Mercury Newspaper on June 19, 2010. A group of privacy advocates, computer scientist, lawyers and others got together the day before to create a “Bill of Rights” for the “social Web” and for social-network users.  Since Facebook and Twitter are becoming so huge, they could […]

In prior blog entries on social networking, I mentioned how to use it for marketing. Today, I want to go over 3 things that I found people doing on their profile pages that you shouldn’t do. 1. Selling too much. I receive so many emails from the networks I’m on, that are selling. Again, picture […]

“Let me ask you this: what would you do, what could you do, if an employee, competitor or customer, hell-bent on destroying you, your company, or client decided to blast you on every conceivable social media platform available? Trust me, it’s already happening. I call them ‘smackers,’ shorthand for social media hackers.” In addition: “A […]

When using social media, build your group of followers with Focus and attention. One of the biggest complaints I often hear about Social Media is that the gains are incremental, meaning that it can take a long time to just create 100 followers or friends, and most of you become bored or give up before […]

Again, I was asked this question. And the answer is yes, if you work it well. The business magazines and newspapers are abuzz with articles and information on the rapid growth of social media such as Facebook and Twitter. Businesses large and small are asking themselves whether they need to have a presence on these […]

Sign Up Now For The 10 Marketing Mistakes That Steal Your Cash!

Sign Up for Ken's FREE Newsletter Getting Your Business Unstuck | Ask Ken Your Questions


Friend Ken on Facebook Follow Ken on Twitter Watch Kens Videos Subscribe via Email Subscribe via RSS


"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne's Deli, Redbook, N.J.