social media marketing

If you are on LinkedIn, you joined to use this social media venue to create potential customers.  The greatest stumbling block has been that many of you think that it’s wrong to self-promote yourself and/or your company. I have to agree with you. I also found it difficult.   So, I didn’t pursue self-promotion. Instead, […]

In prior blog posts on social networking, I mention how to use it for marketing. Today, I want to go over three things that I found people are doing, that you shouldn’t be doing.  Sharing too many personal details If you wouldn’t be comfortable sharing something at a networking event, then you probably shouldn’t be […]

I’m often asked on my coaching calls, “Why do people who are visiting my various social media platforms aren’t communicating with me after that first visit?” This is a problem many business owners have. It’s just not enough to just say “Follow us on Twitter” or Like our Facebook Page”.  You have to give a […]

Have you ever heard of a “Fatkini?” I never did before but I heard of a woman named Gabi Gregg. Blogging in a fatkini has made her very wealthy. She is a plus-sized woman who specializes in blogging about the plus-size fashion industry. Gabi was blogging for quite a while when she had an epiphany. […]

There is no doubt about it. Social media marketing is becoming more and more an integral part of the business environment. Procter & Gamble is ditching its TV Soap Operas for YouTube marketing instead. Coca Cola, Johnson & Johnson, and other large companies have also jumped on board. The “fad” is growing into a mainstay. […]

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