Niche Development

Here are a few ways I’ve used to make my competition irrelevant.  Focus on the moment of truth, the place or position that your products or services will be offered to the customer.  For example, if you have a retail establishment, this may be a wall display or a counter display. On the internet this […]

Here’s an interesting question: “I’m a personal lines insurance agent, and I would like to be able to have a 95% closing ratio, high retention, and a great system for getting my clients to give me referrals.” All I can say is WOW.  When I was in the insurance business, I created ways to prospect […]

In this post I’m going to continue my discussion on developing niches. As I mentioned in my last post, before going into a new niche you must try to confirm as closely as possible that the numbers will work for you. In general, you should satisfy yourself that you will have positive answers when you […]

Ok. Believe it or not, I’ve got a large number of insurance people as subscribers so here goes to one of them. He listed three problems: Launce my national fax broadcast to my niche market restaurant business insurance. Develop another niche market for personal lines insurance upgrading his website and generating via SEO (Search Engine […]

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"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne's Deli, Redbook, N.J.