Increasing Profits

Behold… my ten most kept, most widely used, and most proven tips for ANY business owner – regardless of niche – to grow your business or company even on a tight budget. Make a journal. If you don’t have a journal, I would suggest that you purchase one at your local store. If not, grab […]

Two weeks ago I had to fly to Salt Lake City and since I arrived at the airport early, I decided to go to the Airlines Club in the Concourse. I sat down and opened my computer to write another article for you. When all of a sudden, something caught my eye. There were three […]

I’ve always been a firm believer in fully automating my website and so should you. You can then focus on the marketing side of things and not the maintenance side. That is the main reason why I believe in automation. The internet provides three very powerful elements in the marketing world that no other marketing […]

Added Value You’re probably saying, “ What is he saying?” You can call it anything you like. Upsell, etc. To me it is adding onto a sale after a person purchases. Here’s a few examples. In retail it could be when a purchase is made for suede upholstery. You could ask, without hard selling and […]

Here are two lessons I want to share with you.  I recently got back home after being away for three months.  In opening the mail I noticed a flyer from a jewelry store.  I don’t know if you are familiar with the Pandora line of bracelets and charms, but the line is designed to keep […]

Back on 9/2/2010, I published a blog article entitled “The no. 1 strategy for getting new customers”.  I want to continue that thought here for this reason: many business owners are passing up a large revenue source by not including offline marketing in their marketing arsenal. How would you like to reach 50,000 to 100,000 […]

I have seen so many missed opportunities from businesses that I purchase from…opportunities to serve me better and for them to make more profit at the same time.  In my opinion, every call that is made to a business is an opportunity for an up-sell. Did you ever purchase anything from an infomercial that you […]

A significant number of people are what I call “participators.”  They appreciate and desire being part of a special group.   They value being with others that have a special or common purpose.   Smart marketers find ways to create this special group and offer exclusivity to that segment of their customers. I call such a […]

When I started my first company, it was a struggle. Over the years I realized how difficult it was to create a customer, so I decided that I wanted to create companies that would keep customers longer and have them spend more with me. This way they would spend more money with me. I became […]

A few weeks ago I wrote a Marketing Tip issue on using upsells. Because it’s such an important topic for your business, I wanted to give you a few more examples here in the blog. I live on the Jersey Shore and there are a lot of boat rental places. A friend of mine owns […]

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Testimonials

"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.