Differentiaing yourself from your competition

When I had my 35 companies, I created ways to be in touch with them constantly.   At least once a month. With the advent of the Internet, I was able to communicate with them on a weekly basis simply by pushing a button.    One of the companies I had insured over 600,000 nurses […]

So you’ve created the product, you’ve marketed it around, and you finally created the customer. Now, you might think that you’re all set. But in reality, the real fun has just begun… Many individuals in business think that once a person becomes a customer, their job is over. They are missing out on crucial additional […]

In my last coaching program, I asked the audience how they knew that they were better than their competition. Many responded positively. Then one member asked me, “Ken if you were opening up a hamburger place, and you had to make it successful, what would you do, since on each corner, within 10 blocks there […]

The welcome message you send to subscribers after they sign up for your mailing list will be the first email they receive from you. The question you have to ask yourself is, “Is it making the right first impression?” As a business owner, you know how important a first impression can be. Whether it’s the […]

My insurance agent came over last week to update my portfolio of policies.  I like to make sure I am more than covered. I consider insurance an asset, not an expense. Peace of mind and protection, not a cost. I also consider insurance among the toughest sales in the world. No one wants it, and […]

Don’t use the same old, tired way of saying what you do, by saying your occupation! A little creativity will go a long way and people will remember you more easily because of the unique way you describe yourself.

If you always putting your customer’s interests first, you will find it will help you in ways you may not see at first.

I was recently reminded of Seth Godin’s book with the same title when I was looking at new cars the other day (the original title was: “All Marketers Are Liars”).  The salesman was very polite and talkative, which isn’t bad.  He started telling all kinds of stories, and when I asked him for further information […]

In last week’s blog post, I received the questions below from a couple of our subscribers. First question: My question is with all of the information, marketing, and social media blasting our email or mailbox. All trying to get a min of our attention and gain a response. How do you get the attention of […]

Most small businesses are confused about their marketing message.  Some think that a slogan will suffice, some think that an ad about how great their company is will do, or that saying how long they have been in business will work. How about those companies that think it’s their mission statement and vision statement that […]

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"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.