Customer research

My insurance agent came over last week to update my portfolio of policies.¬† I like to make sure I am more than covered. I consider insurance an asset, not an expense. Peace of mind and protection, not a cost. I also consider insurance among the toughest sales in the world. No one wants it, and […]

In my various seminars, I’ve heard one statement made over and over again. “Nobody likes a complainer." I differ. I like complainers. Why? Because a complainer is doing me a favor. They are the extension of any research I could ever do. And research is very costly. And they also are not paid but providing […]

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"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne's Deli, Redbook, N.J.