competitive intelligence

When I had my 35 companies, I created ways to be in touch with them constantly.   At least once a month. With the advent of the Internet, I was able to communicate with them on a weekly basis simply by pushing a button.    One of the companies I had insured over 600,000 nurses […]

In my last coaching program, I asked the audience how they knew that they were better than their competition. Many responded positively. Then one member asked me, “Ken if you were opening up a hamburger place, and you had to make it successful, what would you do, since on each corner, within 10 blocks there […]

Probably 99.9 times out of 100 prospects, will not spend the time to read your unsolicited ad or direct mail piece. The reason is that you are “interrupting their lives.” The simple act of having an ad or sales letter before a prospect will bring them to the proverbial “fork in the Road” and forces […]

When I think of this topic, I’m reminded of the movie “The Fly.”  Have there ever been times when you wished you were a fly on the wall of your competitor’s office or store?  The good news is that you don’t have to be a fly to gather information about what your competitors are up […]

Sign Up Now For The 10 Marketing Mistakes That Steal Your Cash!

Sign Up for Ken's FREE Newsletter Getting Your Business Unstuck | Ask Ken Your Questions

CONNECT WITH KEN

Friend Ken on Facebook Follow Ken on Twitter Watch Kens Videos Subscribe via Email Subscribe via RSS

Testimonials

"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.