Attract more customers

I hate it when things go wrong. I’m always positive and when something goes wrong it totally throws me off. This could always happen when you have an angry customer, who has been let down by some part of your product or service.   Don’t panic. This could be an opportunity to show them how […]

In prior blog posts on social networking, I mention how to use it for marketing. Today, I want to go over three things that I found people are doing, that you shouldn’t be doing.  Sharing too many personal details If you wouldn’t be comfortable sharing something at a networking event, then you probably shouldn’t be […]

All of us have a hoard of prospects that were initially attracted to us for some reason or another.  It could have been your ad that attracted them. A direct mail piece. Or any other method you might have used to attract that prospect. Once you have attracted that prospect to look at you, they […]

When I had my 35 companies, I created ways to be in touch with them constantly.   At least once a month. With the advent of the Internet, I was able to communicate with them on a weekly basis simply by pushing a button.    One of the companies I had insured over 600,000 nurses […]

Two weeks ago I had to fly to Salt Lake City and since I arrived at the airport early, I decided to go to the Airlines Club in the Concourse. I sat down and opened my computer to write another article for you. When all of a sudden, something caught my eye. There were three […]

I’ve been teaching the value of this “technique” for many, many years because it is an incredibly effective way to put people in your business and increase your customer base. I put “technique” in quotes because it’s not a technique so much as common sense. You don’t have to study or practice it. You don’t […]

Have you ever heard of a “Fatkini?” I never did before but I heard of a woman named Gabi Gregg. Blogging in a fatkini has made her very wealthy. She is a plus-sized woman who specializes in blogging about the plus-size fashion industry. Gabi was blogging for quite a while when she had an epiphany. […]

When I was building my companies, I often would ask myself the question, “Why would someone want to do business with me?” I surprised myself with the many answers I came up with. But the one that always resulted in customers was the “Attraction I set up for them to become my customer.” It doesn’t […]

If you are a relationship-oriented business owner, there are three essential elements to making a sale. If you are missing one element, you either won’t make the sale or possibly wish you hadn’t made the sale at some point in the future. The three elements are Chemistry, Timing, and Money. Chemistry is a rapport or […]

For any small business owner to be successful, their online presence needs to be strong. Here are some words that come to mind when you are trying to build an online presence. Overwhelming, daunting, frustrating, and stressful. I’ve heard this from many whom I’ve talked with. Not only is everyone competing for customers’ eyes and […]

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Testimonials

"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.