A Secret To Get Customers To Buy
Whenever you ask for a sale, run an ad, or have a salesperson make a proposition to a customer or prospect, always tell the customer or prospect the reason why.
If you have a product or service that you can offer at a lower price than your competitor, tell the customer/prospect the reason why. It could be because you have lower overhead or you purchase in volume.
If your price is high, tell your customer or prospect why. You could have a far superior product than the competition. Your product could be made with better materials, or your product could last or perform ten times longer than your competitors.
It could also be three times as durable or with three times the personal stitching of similar products.
If the price of your package gives an especially appealing value, tell them why you are making the offer to them. It could be because they are ordering from you for the first time and you want to reward them for becoming your customer, or because it’s an exclusive offer to first-time customers.
Whenever any business owner needs quick profit, I tell them to say something like: “I’m overstocked with goods and I need to get my capital out of slower moving inventory, so I’m able and willing to sell you this product this one time only at an actual loss—far less, in fact, than what any other company could or would offer this product or service for.”
Always tell the “Reason Why”. Why should they patronize you instead of your competitors? Tell me what you are doing, will do, or will avoid doing that makes favoring your business better for me than dealing with your competition.
Tell the customer/prospect all the reasons why. I’ve just listed a few, but if you keep your mind on it, you can come up with many, many more.
The more factual, believable, credible and plausible the reasons you give your customers/prospects for dealing with your business, the more compelled they will be to favor you with their business.
Let me know what you think.