5 Reasons Why Prospects Stop Reading Your Ad Before They Buy

Probably 99.9 times out of 100 prospects, will not spend the time to read your unsolicited ad or direct mail piece.

The reason is that you are “interrupting their lives.” The simple act of having an ad or sales letter before a prospect will bring them to the proverbial “fork in the Road” and forces them to make a decision to either read on or not read your message.

Every time their eye moves from one word to the next, from one sentence to the next sentence, from one paragraph to the next, they reach yet another fork in the road. Now they have to decide whether they are going to keep reading the ad or not.

What makes your prospect make the wrong decision and drop your ad into the nearest trash bin?

Unsuitability: Your prospect already has what you are offering and quickly decides your product is of no interest to them.

Boredom: Most of the time ads are very boring so they stop reading it.

Disbelief: Your claims are too exaggerated or even dishonest and they figure that they can’t trust anything you say. So always tell the truth.

Exhaustion: Your ad is so difficult to read and impossible to follow, that they simply give up on reading any more.

Interruption: This is probably the number one reason a prospect stops reading your offer. Something just happened to take their attention away from reading. They now will deal with the immediate crisis instead of continuing to read your offer.

I’m sure you can come up with more items but this should give you a start. Let us know why you stop reading an ad or sales piece.

Technorati Tags: , , , , , , , , , , , , , , , , ,

10 Responses to “5 Reasons Why Prospects Stop Reading Your Ad Before They Buy”

  1. Bryan Ring says:

    K.I.S.S. (Keep it simple stupid) This is what I’ve learned from this article & someone told me this sometime ago.

    Trust is everything for any business, thanks for the article, great tips!


  2. Alex Au says:

    I think before we post an AD, we got to define the ” Why ” people will buy our products or services.The AD must bear a powerful phrase to draw attention…..


  3. Some really great info , Gladiola I detected this.


  4. Morning I am just strolling through cyberspace, looking for some knowledgable sites to enjoy and found your site. Thanks !


  5. The article is in reality the excellent on this worthy subject. I match in with your conclusions and searching forward to your coming updates. Just saying thanks will not just be enough, for that wonderful clarity inside your writing. I’ve grabbed your rss feed to remain informed of any updates. Gratifying work and much achievement inside your company dealings!


  6. Hey all! Fantastic post! But this web page continues to be loading slowly.


  7. An outstanding share! I’ve just forwarded this onto a co-worker who has been conducting a little homework on this. And he in fact bought me breakfast simply because I discovered it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanks for spending time to talk about this matter here on your website.|


  8. I agree completely with what you said. Great Stuff. Keep it going..


  9. Mark says:

    Great info. Thanks for sharing


  10. Martha says:

    Life is short, and this article saved valbluae time on this Earth.


Leave a Reply

No CAPTCHA challenge required.

Sign Up Now For The 10 Marketing Mistakes That Steal Your Cash!

Sign Up for Ken's FREE Newsletter
  • Recent Posts

  • Recent Comments

  • Categories

  • Tags