The Marketing Tip of The Week

by Ken Varga
Website: | Issue No. 06-12-09


How To Write Ad Copy That Is So Powerful and Compelling

That Customers Are Forced To Buy - Part 5

Hi and welcome again to this weeks tip.

As I ended the last few weeks tips, I tried to show you how to create an ad that was powerful and persuasive.

It’s all meaningless, if you don’t ask for the order.

One of the good methods of moving the reader to act now, is the following:

“All of this can be yours! You can start enjoying this new way of life immediately, simply by sending a check for $xx! Don’t put it off. Make out that check now! Act now, and as an early bird buyer, I’ll include a big bonus package, absolutely Free, simply for acting now. You win all the way. I take all the risk! If you’re not satisfied, simply return the product and I’ll quickly refund your money. No questions asked. Do it now! Send your check now, and receive the big bonus package. After next week, I won’t be able to include the bonus as part of this offer, so act now!”

I know that this is quite lengthy, but you should take parts of it and massage it to your offer.

Offering a reward or bonus of any kind will almost always stimulate the reader to take action. In addition, putting an end date on the offer for the bonus, will increase immediate ordering.

Any reward for the immediate ordering should always be relate to the product.

Your guarantee always increases the number of responses.

Be sure you state the guarantee clearly and simply. Refer to my book for the most potent and irresitible guarantee there is.

The action you want your customer to take should be easy and not have any complicated procedural steps or directions for them to follow.

Just picture this. Your potential customer is sitting in their favorite easy chair, idly flipping through a newspaper while watching the TV. They notice your ad, read through it, and are sold on your product.

Now what do they do? Remember they were sitting comfortably in their easy chair, and anything you ask them to do is going to disrupt this aura of comfort and contentment.

So, whatever they must do must be simple, quick and easy.

You must tell them without any ifs, ands, or buts, what to do.

Example: Fill out the coupon, include your check for the full amount, and send it in today.

Make it as easy for them as possible.

I’ve seen order forms where the company didn’t even put the address to where the check should be mailed

So make sure your address is on the order form.

What we have gone over the last few weeks is really a short course on how to write ads that will pull more orders for you and sell more of your products and services.

Now that you have the knowledge, and you understand what makes copy work, you should be able to quickly develop your abilities to produce order-pulling ads for your own products or services.

Even so, once you do become proficient in writing ads for your own products or services, you must never stop noticing how ads are written, designed, and put together by other people.

You must always think about how many other ways you can, and here I go again, test something against your control ad.

I’ve seen where changing one word in a headline, has increased the response rate by 1,000%.

Every time you see an ad that pulls you into it and you think you want to order, clip it out and save it in a swipe file.

You should, regularly, pull out your swipe file and study them, always analyzing what makes them work.

You must keep yourself up to date; aware of and in the know about the other guy, his innovations, style changes, and the methods they are using to sell their products or services.

Well that’s it for this week. Over the next few weeks I’m going to go over a lot of opportunities and options you have available to you and your business, to grow a business or practice.

I know that if you implement any one of them your going to take your business to the stratosphere.

Best Wishes,

Ken Varga
  ...using experience from my 35 businesses to help you generate millions of dollars from yours

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Copyright 2000-2006 by Kenneth J. Varga. All rights reserved.