The Marketing Tip of The Week

by Ken Varga
Website: | Issue No. 07-4-1


How To Put 100,000 Highly Motivated Sales People

Immediately To Work For You 24/7, 365 Days A Year!


Hi again, and welcome to the new subscribers. To those new subscribers, I’d like to express my thanks and to remind them to email me with their special problems and questions.

Now to this week’s Marketing Tip of the Week.

If you can imagine for a moment what it would be like if you could have 1,000, 5000, or 100,000 tireless salespeople working around the clock, 24 hours a day, calling on prospect after prospect, making the most complete, compelling and irresistible sales presentations possible.

You can with Direct Mail.

Direct mail is the workhorse tool you have available to grow customers or clients in your business.

With direct mail you can show your potential customers every advantage, present every benefit of your product, introduce every advantage your product offers over the competition, explain how, and why, and where, and when prospects could use your product to get themselves an incredible result in their life or business.

Imagine what it would be like if you could gain entry to every otherwise inaccessible prospect you’ve ever wanted to reach. This is one advantage direct mail has over email. Where you may not be able to reach potential prospects by email because of Spam laws, Spam filters, etc., you may still be able to reach those prospects by direct mail.

You can reach them in their offices, and in their homes.

Not just during the business day, but in the evenings, on weekends, on Sundays, on holidays (when they open your mail).

It’s incredible, but that’s the advantage that direct mail offers your business if you start using it intelligently as a customer and client building tool.

Direct mail gets your message to the prospective customer, when other ways fail to get that same message to them.

It is such a powerful tool.

Any business can and should use direct mail, as one of their weapons in their arsenal to create new customers.

I’m going to give you just one example now, and a few more in coming Marketing Tips.

Again, here’s Wayne.

I gave Wayne this idea. If you’re new to this newsletter let me explain.

Wayne owns a Deli, and has created other businesses within his Deli.

I visited Wayne one day. I saw his Mom cooking away in the kitchen all those fresh foods that she cooks daily.

Most of the food for that day was for customers who were single.

Therefore Wayne's Mom cooked each item for one serving.

There was Chicken Pot Pie, Stuffed Shells, etc.

Then I got an idea.

I said to Wayne, “Where were you when I needed you.”

While my children were going to College, and I had 4 of them in at one time, Barb and I would spend Sundays cooking up individual helpings of food to make our constant food run to their college.

One Sunday we would make up Stuffed Shells, another Sunday Lasagna, Tomato Sauce, and quite a few other items.

Here was my Savior. Wayne.

Unfortunately all of my children had already graduated from college.

So I mentioned to Wayne, to get a list of all of the parents, within a 10 mile radius of his Deli, put together a direct mail piece announcing that he will do their “Your Care Package.”

Then, include a menu for them to choose from, fax the orders, and charge their credit card to the purchase.

I don’t know if Wayne ever did this, but each and everyone reading my Tips, should look at their own business and see how they can think of other ways, using direct mail, to create more new customers.

Over this next week, think of other ways you can sell your products through direct mail.

Think of weird situations like the one above.

Next week I’ll write about how, where, and why you can use direct mail.

Till then keep healthy and wise.

Best Wishes,

Ken Varga
  ...using experience from my 35 businesses to help you generate millions of dollars from yours

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Copyright 2000-2006 by Kenneth J. Varga. All rights reserved.