The Marketing Tip of The Week

by Ken Varga
Website: | Issue No. 06-12-30


How Placing Customers First

Creates A Firestorm Of Big Profits And New Business!


Hi, and welcome back to another exciting tip of the week.

Before we begin, I wish you and your family a Happy and Prosperous New Year!  I hope this year brings you much of your hoped-for dreams!

Now, on to our tip.

In our last issue, I started on a method to increase the number of customers you can create with a referral system.

I ended the tip with the following statement.

It’s all about them, not about you.

I say that because I want to introduce you to the enormous force and power you will harness when you realize how much more effective everything you do in your business will be when you start focusing all your thoughts and actions on what’s going to be in the best interest of your customer; not yourself or your company.

You might already be doing that to some extent, and if you are, I commend you.

These marketing tips are designed to get you to a higher level, multiplying many times over the effectiveness, the profitability, and the impact of everything you do, and everything you do from this day forward, the moment you shift your focus and attention from yourself and your business to the needs and desires of your customers.

The referral system I used in my Nurses business, created, on average, 10 new customers per week.

Referral systems are surprisingly easy to set up and require very little effort or time.

They represent the most immediate source of increased customers you have available in your business.

I want you to think of three things over this next week.

  1. Think of your customers as dear and valued friends.  Treat them with the respect and importance that you would have for any other friend.

  2. Revere the value, benefit, and impact of what you do or what you sell, and how it has an affect on their lives.

  3. Always hold yourself, your employees, and your business to the highest level of performance in behalf of your customers best interest.

You must understand that if you think about the interest, needs, and well being of your customers on a higher and more continuous level than any other business in their lives, you are going to be at the top of their awareness.  So when they are with other people, when they are socializing, playing golf, or having dinner with friends, that if the opportunity presents itself, if someone ever mentions or discusses any area where you can help them, your customers are automatically going to introduce your business to them.

And your customer can’t help it.  Your business is constantly in their mind.

How can you accomplish this?

If your customer is into exercise, send them articles, books, or videos.

If they’re interested in sports, send them anything you can find that is useful and valuable.

Think of other items that your customers are interested in and provide them with information that can help them.

The key to this whole process is not just going through the motions.

It’s about being connected to your customer and sending them information that has genuine value constantly.

Most business owners don’t realize that at the point of purchase, most customers are really excited and motivated.

At this point they really want to share this wonderful experience with friends and relatives.

I know of a photographer who after the photo session is completed, he asks the customers for referrals of other people they know who might also be interested and benefit by having a photo session for family pictures.

The incentives could be a lot of things, but one thing he gives them is additional prints.

He also will give the people they refer a substantial price advantage he does not offer to outside customers.

In this example, a great value is given to the referred customer by the referring customer and, trust me, it is genuinely appreciated by all the parties concerned.

It’s a win-win situation for all.

Simple process.  All it takes is just a few words that you say at the point of purchase.

What could it be for your business?

The important point is that your business can utilize referral systems to immediately increase the number of customers and profit you make every day for the rest of your business life.  It’s so simple and easy and it costs you nothing more than a shift in your thinking and the words you say.

Well, that’s it for this week. Next week I’m going to cover back ends.  No.  Not that back end... sales back ends, and how to get more of them.

See you next week.

Best Wishes,

Ken Varga
  ...using experience from my 35 businesses to help you generate millions of dollars from yours

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Copyright 2000-2006 by Kenneth J. Varga. All rights reserved.