The Marketing Tip of The Week

by Ken Varga
Website: | Issue No. 07-4-29


How Answering 5 Questions You're Afraid Customers Will Ask

Can Ramp Up Your Business Big Time!


Hi again, and welcome to this week’s Marketing Tip of the Week.

This week I’m going to still write about the Bank who hired me to get more customers for it.

One of the functions of a bank is to get new customers to start savings and checking accounts.

The more money banks have in savings accounts, the more money they can lend out.

So I had to create a direct mail piece to get prospective customers to switch from their current bank to this bank.

I created a direct mail letter that went out to all the households within a five-mile radius of the bank.

It was simply a letter of introduction, and asked them to come into the bank for, you guessed it, a Free Report that Revealed the Five Questions you should ask any bank, that they don’t want you to ask.

Before I created this report, I interviewed a few of the officers to determine what question bankers are afraid their customers might ask.

So in essence you could do the same thing. This will create your letter and the offer.

Then I created a Direct Mail piece for all the new people who moved into our geographical area.

Basically the letter went like this:

Dear Mr. & Mrs._______’

I would like to take this opportunity to welcome you into our neighborhood.

Sometimes it’s very strange moving into a new neighborhood, so we would like to extend an invitation for you to visit our Bank.

As a token of our appreciation for your time, we would like to give you a Beach Bag and also a Free Report that reveals the five questions bankers don’t want you to ask when you’re opening a new account.

One of our Customer Satisfaction Representatives will call you next week.

Very Truly Yours,

Naturally the letter is a little longer, but for this brief Marketing Tip, you get the general idea.

Now I thought where else can I create more customers and where might they come from.

New Births.

That’s right. Most businesses miss the opportunity of new births in their neighborhood.

Any Business. I don’t care if you’re a Pizza place, Doctor, Dentist, etc., can use this concept to create more new customers.

Anyway, the letter went like this.

Dear Mr. And Mrs.

I would like to take this opportunity to congratulate you on the birth of your son Brian.

As you know the years go by very quickly and before you know it Brian, will be of college age.

Realizing this, I would like to take this opportunity to tell you that we have started Brian with a savings account for his college education.

We have started this account with $25.

In order to complete the necessary forms, we will need you to come to our bank and give us the necessary information.

Very truly yours,

Well, what do you think?

And guess what? When the parents arrive, the Customer Satisfaction Representative will find out where they currently bank and encourage them to switch.

These few ideas about direct mail have created an enormous number of new customers, each and every week.

The banks receive a list of all the new move-ins and new births in their geographical area.

Well, that’s it for this week. Because of the emails I’ve received requesting more examples, next week I’ll continue with more.

Till then keep healthy and wise.

Best Wishes,

Ken Varga
  ...using experience from my 35 businesses to help you generate millions of dollars from yours

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Copyright 2000-2007 by Kenneth J. Varga. All rights reserved.