Why Yellow Page Advertising is Powerful if Done the Right Way.
Many of you don’t do Yellow Page advertising anymore, but for those of you that do, here’s what I suggest.
When someone is looking in the yellow pages, they are actually ready to buy, so your ad has got to jump out at them, and then have them contact you instead of all of the other so-so ads that are listed.
I often hear many business owners grumble about the high cost of Yellow Pages advertising, but those who insist it costs them anything are simply foolish.
For 70% to 80% of all business, you have to work at Not making a profit from Yellow Pages advertising. In most of the businesses I created, Yellow Page advertising wasn’t useful. But for the others it was a Gold Mine. For most businesses, Yellow Pages Advertising will work.
The reasons many Yellow Pages ads do not pay off for their advertisers are very simple and common. All you have to do is look and you will know what I mean. They can be summed up as not having a direct response ad at all.
-They don’t have a headline to grab the reader
-There aren’t any reasons to choose you verses the other advertisers.
-They look just like all the rest of them.
Here’s just one example
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It will jump out at the person looking for your specific product. If you do advertise in the Yellow Pages, change it to the above and let us know the results you get.