What Does Your Customer Really Want?

In today’s economy, it is critical to know what your Customer’s really want, because you can go off in a direction that could be wrong.

As businesses individuals, we all think we know what our customers or clients really want.  Unfortunately, what we think they want isn’t necessarily what they really want.  In fact I have a chapter in my book, “How to Get Customers to Call, Buy and Beg for More,” about how to get your customers to tell you what they want and how they want to receive it.

With the Economic situation being what it is today, it is very important that you know this, because you could be misdirecting your Budget in an area that won’t be productive for your growth and profits.

I’m always mentioning in my Weekly Tips the importance of collecting your customers email address.  It is the most cost-effective way that you have to communicate with your customers and clients.

You can do a mailing with a few questions.  One of the most effective methods I know of to gather information from your customers is to utilize an online survey service such as “SurveyGizmo”, SurveyMonkey, etc. that will help you track and analyze your results.

As in all types of surveys, make sure that you include some open-ended questions and also be careful how you word the questions so that you don’t influence how they answer the question.

I have found that whenever I do a survey, one of the questions I always ask is, “What are the problems and/or issues you are having, and what would you suggest I do to help you solve your problem?”

Again, we go thru periods where we ASSUME that we know what our customers and clients want, only to find out that we were going in one direction and our customers in another.  With a system set up where you are in constant communication with your customers, you can be on target and know their needs and wants consistently.

So if there is anything you want (no matter how wild) that I have not been giving you, let me know by leaving a comment in the "Comments" box below, or send me an email at ken@kenvarga.com .


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One Response to “What Does Your Customer Really Want?”

  1. You made some compelling points, thanks for sharing them. Customer satisfaction and loyalty should always be a major focus, even more so during economically challenging times. Surveys are one of the best ways to gain insight into your customer’s mindset in order for you to market your product/brand as effectively as you can.

    Zoomerang offers an easy way to do a little research to find out how best to speak to your customers and what matters to them most – especially when you can do the research for very little $$ or even for free.

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