Video Testimonials And Your Sales Process?
I want to share with you an experiment I conducted. I invited a group of 20 customers to a lunch. It cost me a less than $200 for the event. The reason I invited them was because I wanted to test the different reactions of individuals to written testimonials and video testimonials.
Everyone, I mean everyone in the group, stated that they were more motivated with the video testimonials than with the written one. When I asked them why? Their response was that they were more believable. In fact, 6 of the individuals said, “I can see their eyes, and I can tell when I look at someone’s eyes, whether or not they are telling the truth.
Remarkable, isn’t it.
How regularly do you collect testimonials and success stories from your customers? I keep experimenting, and I could be much better at it. I now have my video camera constantly with me, and when I speak or I’m talking with someone I’ve helped, and they mention how I’ve helped them to increase their wealth, create more customers, or whatever, I then pull out my camera and ask them to repeat it on camera. I have yet to have one individual say “No”.
The truth is that testimonials influence. All of us are interested in hearing what other people like ourselves think. It is powerful to be endorsed by another for the results you created. If you don’t have a regular process in place for collecting video testimonials, now’s the time to start.
And by getting them on your website, especially video testimonials, it makes it easy for new visitors to understand how wonderful and effective you really are. And they also get to know what you really look like when you are speaking to them.
This should reduce the length of your sales process, as the people will have convinced themselves to become your client or customer by reviewing your testimonials.
What has been your experience with video versus written testimonials? Is it easier for you to collect one over the other? Do have a process in place for collecting either? Have you found that one works better for you than the other? When you encounter testimonials on a website, which format do you prefer to view them in…text or video format? Let me know.
