Using SEO To Grow Sales
Some of the questions I received were about how to use SEO (search engine optimization) to generate sales.
This one of those questions that would take a couple of books to do it justice. Using search engine optimization (SEO) is both a science and art.
A few years ago, SEO was fairly straightforward. Over time, as Google became predominant and made page relevance supreme, the game of SEO has changed. It requires much more tedium, monitoring and adjusting of your keywords. Large companies are paying high bid prices for popular keywords so they will show up high on the search results page. In addition, Google is constantly changing its algorithms to improve relevancy. So even if your page is high in the results today, this doesn’t mean it will be high tomorrow. SEO is an ongoing process.
If you decided to use SEO yourself and you wanted to do it well, be prepared to invest in a good course to learn it, and then be prepared to spend some time every day giving it your attention. If you have the funds, it would be more efficient for you to outsource the SEO work and spend your time selling and marketing.
Now with that said, you do have to make sure that your existing web pages have relevant keywords in them so people looking for what you offer can find you. Make sure those keywords are in the page’s Meta Tag, and make sure they are sprinkled throughout the text on the page. The consensus appears to be that about 7% of the words on your page should be your keywords. If much less than that the relevancy of your page might drop. If much more than that, then Google might think you are “stuffing” your page and penalize you.
In addition to your keywords, if you keep your copy focused on your topic without much wandering, you’ll be contributing to your page’s relevancy.
All in all, you may find that using other methods to drive prospects to your site, such as postcards and other offline methods, may be more effective than SEO to attract insurance prospects. Again, run the numbers and see.
If however you are convinced you want to go the SEO route, a good person to learn from is Brad Fallon. His site is www.bradfallon.com
I hope this is helpful.