The RAVING FAN: How To Get Your Customers To Keep Coming Back and Bringing Everyone They Know With Them

Do you have a system in place to create Raving Fans of your Business? If not you should start thinking of implementing one. What is a Raving Fan? It’s a customer who is so enamored with your business or service that they will bend over backwards to tell their family and friends about you, but will also bring them to you. Often they will make the sale for you.

That’s a Raving Fan of your business.

The sad part of what I’ve witnessed over the years, is that most business owners spend 10 times or so attempting to get new customers, than they do in over servicing their existing customers.

I’ve also seen where customers have left because of perceived indifference. I don’t believe that the business owner did anything wrong, but the customers just thought the business owner didn’t care enough.

Here’s some simple ideas and tips that you can implement to develop those customers into Raving Fans:

1. Sell them everything they will need to gain the maximum benefit from what they purchase.
2. Send them Thank you cards consistently. Even when they don’t make a purchase, send them a thank you card just for being your customer/client
3. Always use their name when you see them or communicate with them.
4. When something new arrives in stock, call them up and set up a special event for only those customers and not the public.
5. Call them constantly to see if everything is going OK in their lives.
6. Always, always keep in touch.

In today’s age, it’s just a click of a button on your computer to your data base, and you’re in touch with your customer/client.

Try to implement just a few of these tips and remember your team must also do the same.

If you care for your customers/clients, they will care for you and help you grow your business by bringing their family and friends to your place of business.

I wonder how many of you can add a few more tips to this list? Let’s hear from you.


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14 Responses to “The RAVING FAN: How To Get Your Customers To Keep Coming Back and Bringing Everyone They Know With Them”

  1. Don Skinner says:

    Ken, as usual you’re right on target. So little emphasis on developing and KEEPING the audience you already have. And the reality is it costs you little-to-nothing to do.

    One element to consider is that you OWE it to these people to inform them of all the other great offerings you have. One lesson I’ve learned from many years in the restaurant biz is this …

    People will remember you almost exclusively based on how they first met you. Example: bar patrons will consistantly think of you in terms of your drink offerings. Foodies, based on your menu offerings. While your banquet/party guests or catering customers will think in different terms.

    The challenge here is to inform them in a variety of ways that you offer all these options and more. People’s lives are not in a vacuum. They can make use of so much more IF you do your part to cross-promote all the variety of benfits you can provide. And how you can improve their lives – solve their problems – fulfill their needs.

    Creating even move “ravers” for the whole line of your offerings. And even more dollar$ to your bottom line.

    Somethimg to think about. What do YOU have to say ? Best to all – Don

    [Reply]

  2. Larry Miller says:

    Ken,
    Thanks for the Tips.
    1. I always focus 100% on “delivering on the promise” of profit from the programs I sell.
    2. My team is relentless in their focus on customer success first and making the next sale second.
    3. We live the belief that “our success only comes from their success” and “if we help them profit they will willing share it with us in the form of continued business”.
    4. We work to earn customer trust by relentless follow-up and communication. No customer goes in-touched for 30 days. We use emails, texts, thank you cards, and most importantly personal PHONE CALLS to “talk”, “connect”, and just check-in.
    5. We do not kop-out. We “connect”!

    Best Always,
    Larry Miller

    [Reply]

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  4. Gints says:

    Ken, thanks for good information again.
    Your 6 points are precise and I liked Larry Miller points as well that we should focus on our customers success first and this would help to realize our sale…and “connect”.

    [Reply]

    Ken Varga Reply:

    Gints, It’s great when my subscribers implement and comment on the successes when they implement the ideas we all share in. I’m hoping more subscribers will share.

    [Reply]

  5. Treat them like a friend not just a customers find out what their concerns are and help them

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