Tag Archives: USP

I recently had a conversation with the CEO of a company I was consulting with and he asked me my opinion of branding and how his company should go about branding itself. I told him that I was skeptical about the number of people and companies who are enamored with the need for “branding” or […]

All of us have competition.  Competition is an ugly word but competitors are a fact of life in business.  Your business must compete with other businesses.  You must create an edge separating your business from the competition.  You should learn everything there is to know about your competition and to understand and know what their […]

Question: I have been struggling for a while to come up with a USP, and my concerns are growth, retention and branding of who we are. OK, the three important points to keep in mind as you develop a USP are… 1. Formulate your USP from your prospects’ or clients’ point of view. Your USP […]

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