Tag Archives: grow sales

It isn’t what is inside your envelope that is relevant if your envelope never gets opened.  Just picture what you do when you get your mail. I sit near a trash bin and sort the mail according to pile A and Pile B.  Pile A goes right into the trash bin, most of the time […]

Here are two lessons I want to share with you.  I recently got back home after being away for three months.  In opening the mail I noticed a flyer from a jewelry store.  I don’t know if you are familiar with the Pandora line of bracelets and charms, but the line is designed to keep […]

Whenever you ask for a sale, run an ad, or have a salesperson make a proposition to a customer or prospect, always tell the customer or prospect the reason why. If you have a product or service that you can offer at a lower price than your competitor, tell the customer/prospect the reason why.  It […]

You are probably wondering, “What is Ken talking about now.”  This one thing that I’m going to go over now will get your mail opened by more people, than if you just sent an envelope. A “Grabber” is something attached to a sales letter and its real purpose is to “get the person’s attention.” It […]

Back on 9/2/2010, I published a blog article entitled “The no. 1 strategy for getting new customers”.  I want to continue that thought here for this reason: many business owners are passing up a large revenue source by not including offline marketing in their marketing arsenal. How would you like to reach 50,000 to 100,000 […]

A significant number of people are what I call “participators.”  They appreciate and desire being part of a special group.   They value being with others that have a special or common purpose.   Smart marketers find ways to create this special group and offer exclusivity to that segment of their customers. I call such a […]

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