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    • The Easy Way for Anyone to Create an Elevator Speech

    Thursday, May 8th, 2008

     This question applies to every business person even though it was asked by an insurance agent. An elevator speech is a very short, concise oral summation of you, your company, your product, or whatever you’re trying to sell; that’s “sell” in the broadest possible sense.    The purpose of an elevator speech is to capture the [...]