Tag Archives: customer loyalty
It always surprises me that most companies never put themselves in their customers’ or prospects’ position. I say this because I see so many companies that make doing business with them so hard. For example, if someone calls your company and a telephone operator is their first contact, can that operator make a compelling response Read more..
Every business owner and entrepreneur, knows that if they want to attract and retain more loyal customers, they need to provide high-quality customer service. Today, the successful ones focus heavily on communicating how valuable their customers are to the company. But the real question is—do they really value their customer? Each of us, at some Read more..
In my various seminars, I’ve heard one statement made over and over again. “Nobody likes a complainer." I differ. I like complainers. Why? Because a complainer is doing me a favor. They are the extension of any research I could ever do. And research is very costly. And they also are not paid but providing Read more..
When I started my first company, it was a struggle. Over the years I realized how difficult it was to create a customer, so I decided that I wanted to create companies that would keep customers longer and have them spend more with me. This way they would spend more money with me. I became Read more..
Even though it’s one of the most powerful ways to build a business, most business owners don’t send out personal cards because they don’t know what to say or feel it doesn’t apply to them. Do they feel that their business is different from any other business? Let me tell you. It doesn’t matter what Read more..
I personally feel that there is some sort of mediocrity that has infiltrated most businesses. Needless to say, I hate shopping and only do it with my wife Barbara. Over the last 6 months, I’ve created a list of some of the things I heard when shopping and that turned me completely off. Here they Read more..
Customers may not remember what you said, but they surely will remember how you made them feel. It is very important to cultivate direct connections with customers and clients. Give them your direct phone line. Invite them to call you and let them know you are willing to help them in any way you can. When you Read more..
Stop for a moment and ask yourself this question. “What is the purpose of any Business?” Most individuals would say, “To Make a Profit.” Personally, I feel that is the wrong answer. It’s part of the answer, but not the answer. Profits are a result or an outcome of what we do and they only Read more..
Today is very uncertain. We wonder how our customers are going to have the money to purchase from us and constantly hear about the government taking more of our hard-earned dollars and wasting it. When a market is crowded, burdened by a sluggish economy as we now have, only the fearless survive. In economic times Read more..
A few posts ago, I wrote an article similar to this one. I think this topic is so important, that I’m saying something about it again. Businesses spend so much of their money acquiring customers, yet can lose them over one complaint. All of us, at some point in our careers will have a few Read more..