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  • 10 Marketing Mistakes
    That Steal Your Cash

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  • Exceptional Customer Experience

    Sunday, January 31st, 2010

    Customers may not remember what you said, but they surely will remember how you made them feel.
    It is very important to cultivate direct connections with customers and clients. Give them your direct phone line. Invite them to call you and let them know you are willing to help them in any way you can.
    When you offer advice [...]

    Profits versus create a customer

    Sunday, January 10th, 2010

    Stop for a moment and ask yourself this question. “What is the purpose of any Business?”
    Most individuals would say, “To Make a Profit.” Personally, I feel that is the wrong answer. It’s part of the answer, but not the answer. Profits are a result or an outcome of what we do and they [...]

    Becoming a fearless business in uncertain times.

    Saturday, December 5th, 2009

    Today is very uncertain. We wonder how our customers are going to have the money to purchase from us and constantly hear about the government taking more of our hard-earned dollars and wasting it.
    When a market is crowded, burdened by a sluggish economy as we now have, only the fearless survive.
    In economic times like [...]

    What to do when customers complain…

    Friday, November 13th, 2009

    A few posts ago, I wrote an article similar to this one.  I think this topic is so important, that I’m saying something about it again.

    Businesses spend so much of their money acquiring customers, yet can lose them over one complaint.
    All of us, at some point in our careers will have a [...]