Tag Archives: Customer Conversion

A couple months ago, I needed to replace a window that broke during a windstorm.  I saw an ad in the local newspaper.  I noticed it offered a free report, so I decided to contact them instead of going into the yellow pages. I got the report and frankly it was well written and informational.  […]

In my opinion, a newsletter is the most useful tool in maintaining relationships with customers and keeping them interested in you, your business, your products and your services.  Since “publications” get better readership than “sales materials” and articles get more readership than ads, it just makes sense to put your messages into the format of […]

Convincing “Almost Customers” to do business with you. All of us have a hoard of prospects that were initially attracted to us for some reason or another.  It could have been your ad that attracted them, a direct mail piece, or any other method you might have used to attract that prospect. Once you have […]

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