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    • Who’s Right? Who’s Wrong?

    Thursday, September 3rd, 2009

    Who’s right?  Who’s wrong? Seth Godin, Chris Anderson, and Malcolm Gladwell are going at it about “FREE”, the book recently written by Chris. Personally, I side with Chris and Seth, even though Malcolm makes a strong argument for his position.  I think it’s clear that if you look at the trends of “free”, you can [...]

    Free…an evolution!

    Friday, August 28th, 2009

    Don’t you know it!  Just when you think that “FREE” has been worn out because every buyer now expects a free report, a free trial period, a free sample, someone has come along to take the concept up another notch. And that someone is none other than Chris Anderson, the founder of Wired Magazine and [...]