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  • 10 Marketing Mistakes
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    • Who’s Right? Who’s Wrong?

    Thursday, September 3rd, 2009

    Who’s right?  Who’s wrong?
    Seth Godin, Chris Anderson, and Malcolm Gladwell are going at it about “FREE”, the book recently written by Chris.
    Personally, I side with Chris and Seth, even though Malcolm makes a strong argument for his position. 
    I think it’s clear that if you look at the trends of “free”, [...]

    Free…an evolution!

    Friday, August 28th, 2009

    Don’t you know it! 
    Just when you think that “FREE” has been worn out because every buyer now expects a free report, a free trial period, a free sample, someone has come along to take the concept up another notch.
    And that someone is none other than Chris Anderson, the founder [...]