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    • Reputation, Influence and Branding

    Saturday, November 21st, 2009

    I’ve often had experiences dealing with businesses that were very negative. One time the experience is good, and the next time bad. Why? I use the phrase, “Repetition is Reputation.” When you are consistent, you build the trust of individuals. Influence and branding are built on consistency. People like knowing what to expect. You can [...]

    How to create a USP and brand yourself!

    Saturday, May 31st, 2008

    Question: I have been struggling for a while to come up with a USP, and my concerns are growth, retention and branding of who we are. OK, the three important points to keep in mind as you develop a USP are… 1. Formulate your USP from your prospects’ or clients’ point of view. Your USP [...]