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    • How to create a USP and brand yourself!

    Saturday, May 31st, 2008

    Question: I have been struggling for a while to come up with a USP, and my concerns are growth, retention and branding of who we are.
    OK, the three important points to keep in mind as you develop a USP are…

    1. Formulate your USP from your prospects’ or clients’ point of view. Your USP can’t [...]