Tag Archives: Branding

Don’t use the same old, tired way of saying what you do, by saying your occupation! A little creativity will go a long way and people will remember you more easily because of the unique way you describe yourself.

I recently had a conversation with the CEO of a company I was consulting with and he asked me my opinion of branding and how his company should go about branding itself. I told him that I was skeptical about the number of people and companies who are enamored with the need for “branding” or […]

I’ve often had experiences dealing with businesses that were very negative. One time the experience is good, and the next time bad. Why? I use the phrase, “Repetition is Reputation.” When you are consistent, you build the trust of individuals. Influence and branding are built on consistency. People like knowing what to expect. You can […]

Question: I have been struggling for a while to come up with a USP, and my concerns are growth, retention and branding of who we are. OK, the three important points to keep in mind as you develop a USP are… 1. Formulate your USP from your prospects’ or clients’ point of view. Your USP […]

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