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  • 10 Marketing Mistakes
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    • Reputation, Influence and Branding

    Saturday, November 21st, 2009

    I’ve often had experiences dealing with businesses that were very negative. One time the experience is good, and the next time bad. Why?
    I use the phrase, “Repetition is Reputation.” When you are consistent, you build the trust of individuals.
    Influence and branding are built on consistency. People like knowing what to expect. [...]

    How to create a USP and brand yourself!

    Saturday, May 31st, 2008

    Question: I have been struggling for a while to come up with a USP, and my concerns are growth, retention and branding of who we are.
    OK, the three important points to keep in mind as you develop a USP are…

    1. Formulate your USP from your prospects’ or clients’ point of view. Your USP can’t [...]