Tag Archives: Advertising

Many of you don’t do Yellow Page advertising anymore, but for those of you that do, here’s what I suggest. When someone is looking in the yellow pages, they are actually ready to buy, so your ad has got to jump out at them, and then have them contact you instead of all of the Read more..

Probably 99.9 times out of 100 prospects, will not spend the time to read your unsolicited ad or direct mail piece. The reason is that you are “interrupting their lives.” The simple act of having an ad or sales letter before a prospect will bring them to the proverbial “fork in the Road” and forces Read more..

Most business owners know the demographic information about their customers, but this in only half of the battle.  To me, the most important item is to determine how your customer typically learns about your product or service and what motivates them to buy. Once you have identified who your likely prospects are, you must then Read more..

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