Tag Archives: ad writing
Many of you don’t do Yellow Page advertising anymore, but for those of you that do, here’s what I suggest. When someone is looking in the yellow pages, they are actually ready to buy, so your ad has got to jump out at them, and then have them contact you instead of all of the Read more..
Probably 99.9 times out of 100 prospects, will not spend the time to read your unsolicited ad or direct mail piece. The reason is that you are “interrupting their lives.” The simple act of having an ad or sales letter before a prospect will bring them to the proverbial “fork in the Road” and forces Read more..
As I travel, I have an opportunity to read many ads in many magazines and newspapers. What disturbs me is that 99% of them are downright dull and I often yawn when reading them. As the saying goes, “How you say something is just as important as what you say.” An ad should be similar Read more..