Tag Archives: acquiring customers

An easy way to create loyalty from existing customers and also new ones – without spending a lot of money

This is the single most important skill for a business owner to have. Few do.

Communicating is always the key to building with prospects who become clients.

Many of you don’t do Yellow Page advertising anymore, but for those of you that do, here’s what I suggest. When someone is looking in the yellow pages, they are actually ready to buy, so your ad has got to jump out at them, and then have them contact you instead of all of the […]

Probably 99.9 times out of 100 prospects, will not spend the time to read your unsolicited ad or direct mail piece. The reason is that you are “interrupting their lives.” The simple act of having an ad or sales letter before a prospect will bring them to the proverbial “fork in the Road” and forces […]

It isn’t what is inside your envelope that is relevant if your envelope never gets opened.  Just picture what you do when you get your mail. I sit near a trash bin and sort the mail according to pile A and Pile B.  Pile A goes right into the trash bin, most of the time […]

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