Tag Archives: acquire customers

This is the single most important skill for a business owner to have. Few do.

Halloween creates crowds…don’t miss the opportunities this brings.

Do simple things that will make clients and customers Raving Fans of your business and talk to everyone they know about you.

Many of you don’t do Yellow Page advertising anymore, but for those of you that do, here’s what I suggest. When someone is looking in the yellow pages, they are actually ready to buy, so your ad has got to jump out at them, and then have them contact you instead of all of the […]

Probably 99.9 times out of 100 prospects, will not spend the time to read your unsolicited ad or direct mail piece. The reason is that you are “interrupting their lives.” The simple act of having an ad or sales letter before a prospect will bring them to the proverbial “fork in the Road” and forces […]

Here are two lessons I want to share with you.  I recently got back home after being away for three months.  In opening the mail I noticed a flyer from a jewelry store.  I don’t know if you are familiar with the Pandora line of bracelets and charms, but the line is designed to keep […]

Whenever you ask for a sale, run an ad, or have a salesperson make a proposition to a customer or prospect, always tell the customer or prospect the reason why. If you have a product or service that you can offer at a lower price than your competitor, tell the customer/prospect the reason why.  It […]

You are probably wondering, “What is Ken talking about now.”  This one thing that I’m going to go over now will get your mail opened by more people, than if you just sent an envelope. A “Grabber” is something attached to a sales letter and its real purpose is to “get the person’s attention.” It […]

Back on 9/2/2010, I published a blog article entitled “The no. 1 strategy for getting new customers”.  I want to continue that thought here for this reason: many business owners are passing up a large revenue source by not including offline marketing in their marketing arsenal. How would you like to reach 50,000 to 100,000 […]

I’m writing this week about this topic because I recently visited my local Chamber of Commerce’s Expo, where about 200 businesses had booths and/or offered food in the food court. What a terrible experience. Not one…not one of the exhibitors had any mechanism to gather the information from a visitor. Why would they need to […]

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