When using social media, build your group of followers with Focus and attention.
One of the biggest complaints I often hear about Social Media is that the gains are incremental, meaning that it can take a long time to just create 100 followers or friends, and most of you become bored or give up before you reach 1,000 followers or friends.
The thing to remember is that each contact you make is one more notch of visibility for you. You never know who will be able to assist you, so it is wise to cultivate each person as an individual as much as possible. I’m on Linkedin, Facebook, Twitter and a few other social web sites and I know how difficult it can be.
At a minimum, respond to direct messages or inquiries. Thank people for recommending you and keep many marketing channels open. Count each new contact as a sign that your marketing is working. If you speak to large groups, invite them to connect with you more personally through your social media profiles.
Do whatever it takes to build a group of loyal fans around you. Once your network gets large enough with at least 1,000 true fans, your business will stabilize.
So keep at it and don’t give up.