Share Your Genius
In last week’s blog post, I received the questions below from a couple of our subscribers.
First question:
My question is with all of the information, marketing, and social media blasting our email or mailbox. All trying to get a min of our attention and gain a response. How do you get the attention of your target market?
Second question:
1. What is the most effective way to reach decision makers in mid size companies?
2. Is it better to reach an HR director or a CFO?
Background: I am looking to market an employee benefit program. This is a service that may already be provided by HR with limited success.
Here’s a way for everyone reading this article to hone your skill…
Take just a couple minutes and think about how you would answer these questions.
Then read my answers in the Comment section of the original blog post at http://www.kenvarga.com/news/can-you-imagine/ .
Compare your answers to my answers. Are they different? If so, make a comment and tell us how they are different. If you agree with what I’ve said, you can say so too.
Share your inner genius with us.
Looking forward to your responses.
Ken
I have always been a believer in the telephone and calling and speaking to the decision makers of a company directly. The power of the telephone if you know how to use it is greatly underestimated. I would call the CFO of the company and be prepared to give a short presentation of my plan and ideas.
I would then follow-up with a short E mail covering the points discussed in the phone call.I know this has worked for me and allowed me to be booked on many radio and television networks.
Joseph E. Meyer
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