Comments on: Separating Yourself From The Crowd!

By: Video sadomaso

Video sadomaso — Sun, 20 Nov 2011 02:10:09 +0000

I haven’t been there yet- but I’ve been hearing about it.

By: Erin Andrews Interview

Erin Andrews Interview — Mon, 07 Nov 2011 19:12:41 +0000

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By: Ken Varga

Ken Varga — Wed, 30 Mar 2011 08:26:37 +0000

@Johan,
If I understand you correctly, you are saying that you get conflicting comments for customers. If so, do an extensive survey of your customers to help you find out what they want. You can let them know that you want to turn your business into a pleasurable experience for them and it would be a great help if they would answer some questions for you. You can even take your best customers out to tea, coffee, or lunch and spend time talking with them. This will help you discover what your business should focus on as it’s main advantage.

By: Johan

Johan — Mon, 28 Mar 2011 18:53:18 +0000

Allready 15 years I’ve been searching for my USP, but it lookes like all of the things that differentiates us from the competition are negative items, in my eyes: our poor location in a dead end street-quiet says one, impossible to find says the other, gloomy interior for one, romatic for the other. Asian, thus exotic wife for one, cheap looking for another. Everyday from 08.0o am. busy in catering, closed in the evening, some says, this business is never open, why did I got so tired of it then? An USP: hard to find you know!!

By: Ken Varga

Ken Varga — Fri, 29 Oct 2010 18:23:34 +0000

@Anthony Lusich,
Anthony,the USP tells what your company is about and who your target audience is. It is a tag line that’s printed on your letterhead, business cards, etc. It is what influences your marketing direction. The mafia offer is a specific offer you make today, for the month, or whatever, and is time limited. It occurs within the context of your USP. The USP could be considered to be a purpose, compared to the mafia offer, which can be considered to be more of an event.

By: Anthony Lusich

Anthony Lusich — Wed, 27 Oct 2010 17:58:20 +0000

I was wondering what your thoughts were about the “mafia offer” tactic and how you compare it to the USP.

By: Ken Varga

Ken Varga — Sun, 06 Jun 2010 06:13:26 +0000

William, repairing the fire systems makes you unique. Maybe you could also create a maintenance service for the systems. This will not only create a safe environment for your customers, but it will also create a residual income for you.

By: William

William — Sat, 15 May 2010 18:41:10 +0000

Howdy Ken,
Thanks for this post. I will research my competition and figure out my usp. The only unique thing I can think of off the cuff is that I also repair fire sprinkler systems. None of my competitors offer this service in our area.

On Google maps I show off my fire sprinkler systems that I have installed.