Reputation, Influence and Branding
I’ve often had experiences dealing with businesses that were very negative. One time the experience is good, and the next time bad. Why?
I use the phrase, “Repetition is Reputation.” When you are consistent, you build the trust of individuals.
Influence and branding are built on consistency. People like knowing what to expect. You can wow them or over-deliver, but do it consistently.
Make it easy for potential customers to understand who you are and what you do, and they will be more likely to say “YES” when you approach them.
Have any of you had the experience of dealing with someone who wasn’t consistent? Share it with us.