Promotions You Can Take To The Bank
In my last post, I talked about seasonal tie-ins. Here are more ideas you can use for this Spring season, later seasons in the year, or upcoming holidays, like July 4th, etc.
Now and every day, you need to be out there in front of your clients, showing them exactly why they should shop or visit you again.
Here are a few more ideas for Holiday Promotions.
Create a package of your products or services that your customers can’t refuse. Why should you do this? Since the Economy is tanking, your customers and clients are looking for ways to save money and are also looking for deals.
It doesn’t have to be the cheapest price. It means the most attractive offer that appeals to them. Do you have multiple products and/or services? List every product, service, report, package, or incentive you have for your clients.
Then package products that fit together. For example many advisors have three levels of help. A Silver, Gold, and Platinum level. Create your own Silver, Gold or Platinum package arrangement that could go from inexpensive to a high-end price tag.
For example if you were in the health field, say chiropractic, you can offer an adjustment, a book on stress relief, soothing music to relax your client, and whatever else you can add to the package. This could be your silver package. This could be a $100 dollar package.
For a Gold package, you could have 6 months of adjustments, candles, aromatic oils, and all of the above. This could be a $500 package.
Your Platinum package could be one year of adjustments, plus a facial and pedicure every other month, (done with someone you Joint Venture with), plus all of the above. This package could go for $750.
Try massaging this idea to your business and create packages. Joint venturing other businesses’ products and packaging them with your products/services can create a win-win situation for everyone.
Most of all, put a time limit on the availability of the package. Make sure that they know that each package is only available for X days. Anytime you can create a deadline and scarcity situation, you will immediately increase your response rate.
You might also think of giving your customers a Platinum membership and upgrade for Free. Give them a gift for being a devoted customer.
If you are in the real estate business or insurance, think of joint ventures you can do with restaurants, accountants, and others. The list is almost endless when you start thinking about it. This not only keeps you in touch with your client, but it also allows you the opportunity to get them involved in thinking about the need for insurance or investment real estate.
As usual, let me know your thoughts.