In a previous post, I went over ideas on how to Wow a customer. Here’s another thought I had on that topic. The Art of Listening. You are probably saying that you do listen. You hear every word a prospect or customer is saying, or do you? Here is an example of what I mean. […]

Whenever you want an unbiased opinion of what your customers/clients think of your business, all you have to do is to ask them. Simply ask them what they think of your business and how they would make it better if they had the opportunity to do so. You could even create a suggestion form for […]

Because of all of the choices your customers have everything just seems to look alike. How does your business distinguish itself? I have found that it always is the Experience that the customers have with your business. The reality is that the only people who talk about your exceptional service that counts is your customers. […]

Many of you don’t do Yellow Page advertising anymore, but for those of you that do, here’s what I suggest. When someone is looking in the yellow pages, they are actually ready to buy, so your ad has got to jump out at them, and then have them contact you instead of all of the […]

Probably 99.9 times out of 100 prospects, will not spend the time to read your unsolicited ad or direct mail piece. The reason is that you are “interrupting their lives.” The simple act of having an ad or sales letter before a prospect will bring them to the proverbial “fork in the Road” and forces […]

A friend of mine, Ron Beard, sent me the link below and I was so impressed with the message that I would like to share with you what I believe to be the most cost effect and creative way to make you business stand-out from the others. Be Creative With Your Customer Service. Make your […]

by guest author, Sandra Folk The other day I was in my favorite upscale food store and bought these perfect, glistening, deep red raspberries, the kind that make your mouth water when you look at them. In spite of the price, I was unable to resist and bought them. A day later when I went […]

If you are on LinkedIn, you joined to use this social media venue to create potential customers/clients. The greatest stumbling block has been that once you joined, you found that the Linkedin culture frowns upon self promotion. That may have discouraged you. Or you may not have found a way to talk about yourself within […]

It isn’t what is inside your envelope that is relevant if your envelope never gets opened.  Just picture what you do when you get your mail. I sit near a trash bin and sort the mail according to pile A and Pile B.  Pile A goes right into the trash bin, most of the time […]

An ongoing challenge for any company is the retention of customers. It is well known that getting new customers costs much more than maintaining ones already doing business with you. Here are just a few things you can do in the customer care arena to retain customers:  Be Responsive: respond quickly when a customer contacts […]

Sign Up Now For The 10 Marketing Mistakes That Steal Your Cash!

Sign Up for Ken's FREE Newsletter
  • Recent Posts

  • Recent Comments

  • Categories

  • Tags