There is a lot of power in Coupons. Notice how Groupon has become a huge phenomenon within the last year. Currently, it is planning an IPO at a valuation of $15 to $25 billion. This is a coupon issuer folks; not a high tech innovator. It has merely taken a thing of value (coupons) and Read more..
Whenever you ask for a sale, run an ad, or have a salesperson make a proposition to a customer or prospect, always tell the customer or prospect the reason why. If you have a product or service that you can offer at a lower price than your competitor, tell the customer/prospect the reason why. It Read more..
You are probably wondering, “What is Ken talking about now.” This one thing that I’m going to go over now will get your mail opened by more people, than if you just sent an envelope. A “Grabber” is something attached to a sales letter and its real purpose is to “get the person’s attention.” It Read more..
Back on 9/2/2010, I published a blog article entitled “The no. 1 strategy for getting new customers”. I want to continue that thought here for this reason: many business owners are passing up a large revenue source by not including offline marketing in their marketing arsenal. How would you like to reach 50,000 to 100,000 Read more..
I have seen so many missed opportunities from businesses that I purchase from…opportunities to serve me better and for them to make more profit at the same time. In my opinion, every call that is made to a business is an opportunity for an up-sell. Did you ever purchase anything from an infomercial that you Read more..
For many retail and service businesses, Val-Pak and Money Mailers are what they use consistently and what I will call “basic” advertising media. And they should be. Their success is because they are “low cost and have a high readership since they go to so many people. I’ve read that over 80% of the recipients Read more..
I have used all types of media from postcards to Money Mailer Coupons to get my message out to the masses. But, out of all of the media that I’m familiar with, I believe that the simple Sales Letter is the most reliable and powerful method of selling any product or service—whether offline or online. Read more..
It always surprises me that most companies never put themselves in their customers’ or prospects’ position. I say this because I see so many companies that make doing business with them so hard. For example, if someone calls your company and a telephone operator is their first contact, can that operator make a compelling response Read more..
It never fails to astound me that when I’m looking through a magazine or newspaper and reading the ads, that not only do they all look alike and are boring, but almost none of them ask for a response. Go grab a magazine right now and look through the display ads. You’ll see ads saying Read more..
Every business owner and entrepreneur, knows that if they want to attract and retain more loyal customers, they need to provide high-quality customer service. Today, the successful ones focus heavily on communicating how valuable their customers are to the company. But the real question is—do they really value their customer? Each of us, at some Read more..