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    On Seth Godin and Innovation

    By Ken Varga | May 23, 2009

    I recently read Seth Godin’s blog about change and it reminded me of the blog article I wrote about Innovation a few weeks ago.

    Here’s what Seth says, "In down economies, the only thing that’s going to change things is changing things. This is hard for a lot of marketers who are used to defending the status quo, but it’s truly the best option.”

    “If you’re not happy with what you’ve got, what radical changes are you willing to make to change what you’re getting?”

    Seth is a seminal thinker.  I highly recommend reading his blog, if you don’t already do so.

    For the original post, and other comments by Seth, you can go here: http://sethgodin.typepad.com/seths_blog/2009/02/change.html

    Also, re-read my blog post on Innovation at http://www.kenvarga.com/news/willing-to-innovate-like-this-guy-did/ and let me know your thoughts.


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