Not All Clients/Customers are the Same
There are a group of your clients that are better than others. You know the ones I’m talking about. They purchase more often from you. They don’t call you every week asking the same questions you’ve already answered.
If you don’t, you should have your own list of what constitutes a better client/customer.
Better clients are worth more to us and we should acknowledge them and not feel bad about treating some clients better than others.
Look, if someone is purchasing from me where I receive profits exceeding thousands of dollars, verses someone who purchase once a year from me, I consider them a better customer.
Of course today’s small customer could refer tomorrow’s $100,000 customer who could in turn, refer the next $100,000 customer.
To make it happen in the correct way you must set up a minimum standard of care for those clients. In fact you should strive to exceed that minimum whenever possible.
But let’s face it. Not all clients/customers deserve the same treatment.
I call it the 20/80 rule.
You should make a list of your “twenty percent” clients. The ones who provide the bulk of your income. Start paying more attention to them, letting them know you are thinking of them and strengthening your relationship with them.
Spend more on them when you give them a Christmas gift if this is how you reward them each year.
Most importantly. Do whatever you can do to convert them from being merely a “satisfied” client to a raving fan.
Let me know your thoughts on this.