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Marketing With Your Business Card!
By Ken Varga | July 30, 2008
Whenever I go to a Chamber meeting or a networking function, I’m always astonished at the way individuals meet. When I’ve gathered the business cards that were handed to me, they all looked alike and none of them jumped out at me.
The reason I’m writing about this, is that I just came back from a Chamber Networking meeting that was designed to put everyone in front of each other over an hour period of time. You should have seen the “off to the races” scenario. A bell rang every 30 seconds, so you only had 30 seconds to give your card and say something.
Everyone who gave me their business card told me their name and the company they worked for or owned. None of them prepared an “Elevator Speech” to fit into 30 seconds. And, most importantly, none of them had their USP or Elevator Speech on the back of their business cards.
Look at your card and the cards you’ve gathering over the years. Are any of them unique? Do any of them motivate you to call them or to do business with them?
Within the hundreds I have accumulated over the years, they are all the same size. Nothing is different about them.
Why not be creative.
Let’s assume that you want your business perceived as being on the cutting edge. What could you do?
How about a business card that looks like a razor blade with your information on it and also your USP and/or Elevator Speech on the reverse side.
What could you do if you owned a restaurant? How about an irregular card that looks like someone took a bite out of the corner?
For insurance agents, or really for anyone, create a free report. You can get the facts on how to do this by reading a copy of ”How to Print Money Legally”. You received a free copy if you recently bought my book, “How To Get Customers To Call, Buy & Beg For More”.
Have the front of your card say the following:
FREE Report Reveals How You Can Protect
Your Family’s Dreams and Future.
(See back of card for details)
Your Name
“Your Dream Protector”
ABC Insurance Agency
Address
Phone #
The back of the card could read something like this:
Dear Friend,
For many families, an unfortunate event, such as a fire,
earthquake, flood, hurricane accident, can wipe out
everything they now own…overnight!
Imagine losing your home, your car, your savings, your
business and having to start all over from scratch.
To help you protect yourself, your family’s dreams and
future against any unexpected disastrous event, ask for your FREE special report called “How to Protect Your Family’s Dreams and Future from Unfortunate Events.”Call the 24 Hour Recorded Consumer
Awareness Hotline at 222-2222 Today.
Now, let me give you some more examples.
Here’s a message I created for an Accountant to put on the back of this business card.
“How Much Money Would You Take Out of Your Business
If you Didn’t have to pay Tax on it?”
Or this one I created for my Loan Officers in the Banks I helped start.
“In the business of Friendly and Superior Banking Services
And Giving you Ideas on how you can Grow your Business
And Get more Customers.”
What do you think of that one?
With the next printing of my business card, here is what will be on the reverse side:
…helping businesses increase customer acquisition by up to 32.7% in as little as 3 to 6 months, and increase customer retention by up to 90%.
I’m sure that if you brainstorm long enough, you can come up with a unique design, for your business card, and make sure that your USP and/or elevator speech is included on the reverse side.
And one more thing…make sure that when you hand the card to someone, it’s reversed where the back side is what they see immediately.
Topics: Attract More Clients, Business card marketing, Elevator Speech, Finding Prospects, Grow Sales, Growing your business, Networking, USP | 1 Comment »
October 29th, 2009 at 6:28 pm
Thanks Ken for some wonderful, creative ideas.
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