Make Doing Business With Your Company Fun…
It always surprises me that most companies never put themselves in their customers’ or prospects’ position. I say this because I see so many companies that make doing business with them so hard.
For example, if someone calls your company and a telephone operator is their first contact, can that operator make a compelling response to the prospect or customer’s request?
When people come into your place of business, how well versed are your sales clerks? How much time have you spent in preparing dialogues, questions, and advice for your people to use in interacting with your customers?
How easy is it to find things in your place of business?
How much do you take your customers and prospects for granted?
By merely stepping outside your office and pretending like you are a prospect or customer, you should see a lot of the flaws in your operation. Like the TV program, “Undercover Boss.”
Remember that once they are taken care of and remedied, you can dramatically improve your current and repeat business potential.
You should make sure that your place of business is inviting, informative, non-threatening, easy, educational and fun to do business with. When this happens you will leave your competition in the dust.
Here’s a list of to do’s:
Educate your customers. You cannot educate too much.
Inform them. Let them know what you are up to.
Make calling or coming in to your business desirable.
Make ordering easy.
Over deliver in your service.
I’ve always said, “Inspect what you expect.” I always called my own offices to make sure the phones were answered the way I wanted them to be answered. Have you done the same?
Have you called your own restaurant to make reservations and listened to the way your staff answered the phone and responded to you? Try it sometimes.
When you make the corrections you will see a remarkable difference in the growth of your business.
Let me know what you think.