Think of a customer you haven’t seen in a few months. Do you ever wonder where they are purchasing now. Do you think that once a customer purchases that your job is over?
What do you do now that the customer has purchased. What is your plan?
Is it “ Well now I have to go out and get new Customers?”
Your customers are worth far more to you than what they paid you when they purchased from you. In fact over time, they may be worth 100 times that amount.
Here’s where the problem comes in. If you leave it up to them to come back when they need your product again you are making a big mistake.
It’s really up to you to stay in touch with your customers. Forever if need be. As long as you are in business you need to have a strategy and/or system to stay in touch with them constantly
I call it “The Lifetime Value” of your customer.
Here’s some quick ideas for you to work on:
1 – Call your customer often or have someone from your team call them. Ask them if they have any questions.
2 – Mail them some information each and every month. Just simply saying “Here’s something I thought you would like” comes across as caring for them.
Most of your business should come from the customers you have right now. They can help by referring everyone they know.
You need to stay in touch with your customers and let them know you appreciate them. Also, you should remind them of any of the other services you offer.
I’m sure you can come up with more and more ways. Comment with some of your additional ideas.