Think of a customer you haven’t seen in a few months. Do you ever wonder where they are purchasing now. Do you think that once a customer purchases that your job is over?

What do you do now that the customer has purchased. What is your plan?

Is it “ Well now I have to go out and get new Customers?”

Your customers are worth far more to you than what they paid you when they purchased from you. In fact over time, they may be worth 100 times that amount.

Here’s where the problem comes in. If you leave it up to them to come back when they need your product again you are making a big mistake.

It’s really up to you to stay in touch with your customers. Forever if need be. As long as you are in business you need to have a strategy and/or system to stay in touch with them constantly

I call it “The Lifetime Value” of your customer.

Here’s some quick ideas for you to work on:

1 – Call your customer often or have someone from your team call them. Ask them if they have any questions.

2 – Mail them some information each and every month. Just simply saying “Here’s something I thought you would like” comes across as caring for them.

Most of your business should come from the customers you have right now. They can help by referring everyone they know.

You need to stay in touch with your customers and let them know you appreciate them. Also, you should remind them of any of the other services you offer.

I’m sure you can come up with more and more ways. Comment with some of your additional ideas.

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18 Responses to “LIFETIME CUSTOMERS”

  1. Don Skinner says:

    Hey Ken,
    Just a quick say “Hi”. It appears as if the “Creating Customers” forum for restaurants just plain died out.
    I’ve got to admit I miss the interaction and idea creation dialogue. Well, such is life. Hope all is well – In touch – Don


  2. Al Rusca says:

    Ken, Just a quick “hello.” Hope all is well with you. Your article is right on. Staying in touch is critical to build a strong customer base. The saying, “out of sight, out of mind” is so true.
    Passed the Broker test last week. Looking forward to interesting career choices now that I’m a Broker.
    Looking forward to Aruba in a week! See you on the beach? Have a good one! Al R.


  3. Gail Walls says:

    Hi Ken, thanks for the info and reminder that communication is the #1 key.


  4. Wonderful tip. Thanks for the reminder on the importance of developing and maintaining personal relationships.


  5. Cindi Hood says:

    Hi Ken,

    As the owner of SunbeltScans, LLC, I personally make it a point to contact each of our existing customers, as well as prospective customers. Each are equally important to us.

    By this simple practice, a relationship has been formed, new business has been generated and knowledge of future needs received.

    Thank you for sharing this tip. I hope other business owners may give consideration and utilize it.


  6. Ray Brown says:

    Hi Ken Greetings from Melbourne. I interviewed you last year for my customer show. I am about to launch a new site called video blogging for business. I think a blog is a great way to do what you’re advocating i.e. keep in touch and deliver value to our customers. Add in the power of video and you have an amazing connection/engagement tool.


  7. D kelly says:

    Thanks for the reminder. It seems we always have to be reminded of what we already know, and it’s importance of good business.


  8. Gints says:


    Thanks again. I appreciate that you come out time to time and give good tips. I agree that time to time reminder to your customer is a necessity. What is important that you have to have some new information to convey. Nowadays a new tools like internet blogging and other develops. For all that you need to have established base and then you can promote it in different was. When you are in crossroads then you have to think about product development and based on this think about its promotion what we are speaking here…Sure all we have our previous customers in the list and need to think how to serve their needs…


  9. Ted Reesor, RRT says:

    Good point that is surprisingly not followed. An observation in my practice is that people often feel that you just spoke and you run the risk of oversaturating their time. I always start my informal discussions with, “Hey, its been about 5 weeks (or whatever)…”. More people than not are surprised that it’s been that long and realize that there is news to discuss (or arrange a face to face).


  10. shelia says:

    Thanks a bunch !!!I got some emails I need to send out


  11. Does your site have a contact page? I’m having problems locating it but, I’d like to send you an email. I’ve got some suggestions for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it improve over time.


    Ken Varga Reply:

    You can send an email to my partner Artie at if you’d like with your ideas. Thank you, Ken


  12. I’m extremely inspired along with your writing abilities and also with the layout in your blog. Is that this a paid subject matter or did you modify it yourself? Anyway keep up the excellent quality writing, it’s uncommon to see a great blog like this one today.


    Ken Varga Reply:

    Thank you Lewis.


  13. Cury says:

    What do you do now that the customer has purchased. What is your plan?

    This question really caught my attention and I agree that communication is vital to maintain our customers,keep them informed about new products, services, promotions, etc.

    But in addition I would say that we must play the role of excellent customer service with problem solving mind and implement simple but effective return, exchange, replacement, credit process.

    As a Seacret Agent at I always do a follow up with my customers to ensure they are using the products correctly, to let them know about the latest promotions, remind them how to get free product, etc. and to get a feed back from them, you never know what can be learned from our customers or anyone else.



  14. Mick Byers says:

    Hi Ken excellent blog I have always thought along the same lines when I get a new customer if their first order is only small I just think it is a new customer I will have for life,I have had distributors who just see the amount of the order and moan about it they don’t see the big picture,look after every customer as though they have given you a million pound order and you will live a millionaire life.


  15. Sanne says:

    Oh ben justement je viens d’ouvrir une galerie Flickr hier sur les conseils d’une amie mais c’est vrai que vu le nombre de personnes prs8e©sÂnteÃ&#ƒ230; je crois que ça va s’avérer inutile…


  16. Stella says:

    Pisałeś o pieniądzach dawanych na projekty przez Canonical, a p&Ã;ºuteao…Âcniej o niepowtarzalnych nowościach, sądziłem, że to powiązane sprawy. Jeśli byłbyś w takim razie tak dobry i wymienił te projekty opłacane przez Canonical,, byłbym wdzięczny. Co do szybkie1ff8go portowania, to wynika to z jakości paczek. Fakt deweloperzy Kubuntu, są szybcy we wpisaniu cmake, czasami aż tak, że potrafią wrzucić do repozytorium niewydaną wersję (4.4 i błędy kompilacji), lub nówkę z rozwalonym PIM. Ale masz rację szybcy są.;)


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