Identifying Your Target Market
In my coaching program, a member asked me for suggestions on identifying his target market. Your target market consists of the people and businesses that are most likely to buy what you sell.
Here’s some suggestions.
Identifying your target market is one of the most crucial steps you need to take when you are launching your products.
When you have a good handle on who your target customer is, you can then present your product in the most advantageous way.
1. Start with a problem
A good way to determine who is likely to become your customer is to clarify the problem that your product or service addresses.
For example, let’s assume that the problem that you solve is helping individuals to lose weight. Anyone who is overweight, and would like to lose a few pounds, is a potential customer for your products/services. Of course there are many other types of individuals who are a source for your offer.
2. Define your customer’s characteristics
Listing out the characteristics of your customer is another good step towards identifying them. They can pertain to lifestyle, income, geographical location and many other things.
What is your primary market?
Lastly, many products and services address the needs of a variety of people but they still have a primary audience. These are the people who:
- Gain the most benefits
- Have the greatest need for these services/products.
- Have the ability to pay for them
Knowing who makes up this primary audience should be your goal when you are trying to identify your target market.
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