Comments on: How To Reach Affluent Customers!

By: Nani

Nani — Wed, 26 Oct 2011 16:54:24 +0000

Dear Ken,

Wonderful idea. How about email? Can you guide me how to use continuous marketing campaigns?

By: Ken

Ken — Wed, 07 Apr 2010 01:41:05 +0000

William, It is refreshing to hear from someone who is using the concepts I write about. One study I write about in my book, “How To Get Customer To Call, Buy & Beg For More”, showed that if 100 Prospects were mailed an offer over a 12-month period, 5 acted immediately, 32 acted in 1-3 months, 28 acted in 3-6 months, 18 acted in 6-11 months, and 17 acted in more than 12 months. This means that 80% of all prospects become customers after 5 contacts. These “contacts” can be the free report we customize for you, or articles you see in the newspapers. The remarkable part of this concept, is that now with email, it’s very cost effective.

Let me know how this works out for you William.

By: Williaim

Williaim — Sat, 03 Apr 2010 17:01:20 +0000

Howdy Ken,

You are absoulutly right about “grabers”in your letters to gain the attention of affluent busness owners. I have to admit, I never used this methode before. But rest assured that I will in my next direct mail campain.

I have used this methode online “sort of” with good success in getting subscribers to my newsletter.

here was the subject line:
Free bonus worth a benjamin, Just for reading this email…

My click through rate to download a simple 6 page report was 6%. and gain my business 70 new readers and 17 new customers in a few days time.