How To Promote Your Business With A Book!
Here’s a very interesting question. How does being an author help you promote a business, and what is the best way to market and promote a book?
The answer to the second part depends on the topic of the book and the information that is within its pages. You must determine who the audience is that you are trying to reach with your book. I’m assuming that your book is not a novel, but that you are using the book to promote yourself and your products.
Let me say this…I feel that writing a book, about your business, your products, or any profession you are in, is the best way to create that ”You are the Expert in your field.”
You market yourself, with the book, by offering it to your prospects, and setting up a system to create a relationship with them.
The book itself doesn’t have to be 100 or more pages. It could be in e-book format, where it can be printed out from your website. You would then collect the data visitors leave in order to print the book. Or you can have it printed up and mailed, or personally handed out.
I used this concept at a few of my local chamber of commerce networking meetings some time ago. I printed up 1,000 copies of my then “10 Most Common Marketing Mistakes” book, and handed them out as a gift from me to them. I stood out amongst the crowd, because everyone else was selling themselves and/or their services, and I was the only one who had written a book, and was giving a gift at this meeting. Try this with your book.
Or if you don’t have your own book yet, you can use my “10 Marketing Mistakes That Steal Your Cash” e-book for FREE, while you work on your own book. I’ll even customize the title page for you, for FREE, so it can say what you want it to say to your customers and prospects. For instance, you can add wording to say that the book is a gift from you. You can even add your company logo—all at NO CHARGE. This is my gift to you.
If you are interested, go to www.kenvarga.com/report.php where you can learn more about how you can use it to promote your business.
Each of you, at some time in your business life, have been a member of your local Chamber of Commerce, or attended a networking event. Here is what you can do now. Find out where a similar event is going to occur over the next two months in your area. Then go to www.kenvarga.com/report.php and order copies of the book, have me customize the title page for you, and gift the books to the participants at your upcoming events.
Imagine what a difference that would make for you. It will help you stand out in the crowd.
After you’ve done that, please let me know the results you get. In the future, I’ll produce other free tools like this that you can use to help you build your business. If you have any suggestions about what might work for you, let me know and I’ll add it to my list.
