How to leverage ONE customer
Each of us has a customer that had such a wonderful experience in doing business with us that they rave to others about that experience.
This should be capitalized on and used to promote your business.
Remember Victor Kiam? He was enormously successful for quite awhile with his commercials for Remington. This was his statement. “I was so impressed with this shaver that I bought the company.”
These kinds of ads take great advantage of the fact that what your customers say about you is much more powerful than what you say about yourself.
The first thing you should do is to locate the customer that can be your spokesperson and create a project around them. Then show it on TV and all of the local media.
Subway sandwiches did this very successfully when they started running the Jared Fogle (The Subway Guy) commercials. Those commercials ran for more than 5 years.
Obviously, Subway felt that Jared’s story was influencing their upswing in sales; otherwise, they would not have run the commercials for that length of time.
The truth is that you and I are not likely to hit a home run like Subway did with Jared. But if we purposefully pursue having our clients/customers experience extraordinary results like Jared did, we’d be way ahead in our game.
Think of all the benefits that will flow to you and your clients as you pursue a goal like this…the enormous positive side results.
And who knows, maybe you too will hit a homerun.
How can you use this as a strategy for building your business?