How to leverage ONE customer

Each of us has a customer that had such a wonderful experience in doing business with us that they rave to others about that experience. 

This should be capitalized on and used to promote your business.

Remember Victor Kiam?  He was enormously successful for quite awhile with his commercials for Remington.  This was his statement.  “I was so impressed with this shaver that I bought the company.”

These kinds of ads take great advantage of the fact that what your customers say about you is much more powerful than what you say about yourself.

The first thing you should do is to locate the customer that can be your spokesperson and create a project around them.   Then show it on TV and all of the local media. 

Subway sandwiches did this very successfully when they started running the Jared Fogle (The Subway Guy) commercials.  Those commercials ran for more than 5 years.   

Obviously, Subway felt that Jared’s story was influencing their upswing in sales; otherwise, they would not have run the commercials for that length of time.

The truth is that you and I are not likely to hit a home run like Subway did with Jared.  But if we purposefully pursue having our clients/customers experience extraordinary results like Jared did, we’d be way ahead in our game.

Think of all the benefits that will flow to you and your clients as you pursue a goal like this…the enormous positive side results.

And who knows, maybe you too will hit a homerun.

How can you use this as a strategy for building your business? 

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9 Responses to “How to leverage ONE customer”

  1. I HAVE those customers and outside testimonials are the BEST for your business. There is nothing better than being introduced to someone and THEY start telling how YOUR product benefits them. Thanks for another great tip.


    Ken Varga Reply:

    @Karen Kanefsky,
    Hi Karen, you’re welcome.



  2. Arkadiy Amelin says:

    Dear Ken,

    This is a very useful tip, I reckon. Even one well-satisfied customer able to provide a business with a large number of new clients and that is much more cheaper than to “buy” them through media advertizing.



    Ken Varga Reply:

    @Arkadiy Amelin,
    Hi Arkadiy, this doesn’t preclude media advertising. What it does is allow you to design any or all of your promotions, including any media advertising, around this one customer.



  3. eamon says:

    Excellent idea Ken.

    Straight forward adea anyone can apply.

    That customer then becomes a Centre of Influence.

    I am looking forward to more of your marketing strategies

    Thanks again


    Ken Varga Reply:

    Hi Thanks. And you are welcome.



  4. In the restaurant industry, we say that an unhappy customer tells 7 people but a happy one only tells 2. Therefore, taking those happy clients, getting written testimonials and references is a powerful way to overcome those odds and leverage those kuddos to greater numbers. Here’s to NO Unhappy clients!


    Ken Varga Reply:

    @Monique Coleman,
    Hi Monique, true. And think of what you can accomplish if you could take it to the level of the “Subway Guy”. Wouldn’t that be something?



  5. Glenn Osborn says:

    Thanks Ken,

    I have an Opportunity to help that ONE SPECIAL Customer.

    My friend Marilyn Jenett has helped literally 1000′s of people attract more money with her Prosperity Attraction Systems.

    I am one of them.

    Yesterday she told me she decided to THINK BIG and find a way to PRE-SELL 100,000 of her just about to be published “How to Attract $” books.

    Before her national Speaking tour.

    I told her You were one of the few who does this Consistently for all your books.

    And Told her I’d Get in touch with you.

    Here is a link she sent me to a client Testimonial at her site – I referred her to Lawrence – who has made a million dollars.

    It’s an affiliate link. But This way I’m SURE you get to the right spot in her CASTLE LIKE Website.

    Manifesters Audio Program

    Glenn Osborn


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