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How To Create Lifelong Customers
By Ken Varga | May 23, 2008
Here’s a question that is an extension of the blog post I made just before this one:
“How do you keep customers longer?” I would rephrase it this way. “What do I have to do to keep customers for Life?”
In a few moments I’ll share with you some unique ways to astonish your clients. Right now I want to discuss with you…
The biggest mistake business owners and service providers make.
After investing a large amount of money, time, and effort getting prospects to become their clients, many business owners and service providers usually don’t take care of them well enough to gain their business for the long term. (Does this sound familiar?)
In other words, they treat them with indifference.
Strangely enough, they take their current customers for granted. And, believe it or not, they actually treat the people who haven’t done business with them – their prospects – better than the individuals they already have – their current clients.
As a result, they usually end up losing the customers they’ve worked so hard to acquire in the first place. So they constantly have to obtain more new clients to replace the ones they’ve lost. And this vicious cycle repeats itself.
If these business owners only realized their existing customers are their best prospects, they would take care of them a lot better.
How about you?
Have you also been committing the same blunder and treating your existing customers with indifference?
If so, this is one of the main reasons you’re not making the kind of income you want, no matter how long or hard you’ve been working.
I suggest you do this…
Starting tomorrow, treat each one of your customers as if he or she is doing business with you for the LAST TIME.
When you look at your customers this way, you’ll go the extra mile to serve them extremely well – the way they deserve to be treated.
Remember, the kind of lifestyle you get to enjoy totally depends on how well you serve your customers. The better you take care of them, the more business they’ll do with you, and so the more successful you’ll become.
Ask any business owner how they became highly successful and they will tell you that they focused on their customers and were genuinely concerned about them.
Believe me, after you’ve turned your business or practice into a 100% client-driven business, you’ll be able to produce more income while working fewer hours.
So always figure out ways to knock your clients’ socks off on a regular basis, making them say: “Wow, I can’t believe the person I do business with is doing all this for me!”
By doing so, you’ll compel your clients to do business with you for decades to come, and to brag about you to everyone they know.
Anyway, here are a few unique ways to make your customers feel special and appreciated, so that they will become lifelong customers.
- Remember their birthdays
- Remember their anniversaries
- Send your customers cards or gifts on special holidays and occasions.
- Send your customers a regular newsletter.
- Send them special reports to show them how to benefit more from the product you offer and also send reports to help them improve various aspects of their lives.
- Send them a well-written Thank-You letter.
- As you go thru the newspaper or various magazines, you will come across articles that could be of value or interest to your customer, make a copy of them, and send them with a note saying, “Jane, I thought you might be interested in seeing this.” Ken
So that’s just a few of the many unique ways you could use to create lifelong customers. You can find more detailed strategies in my book “The Secrets To Creating Lifelong Customers”. Just go to www.kenvarga.com/products.html to get a copy.
Topics: Lifelong Customers | 1 Comment »
May 24th, 2008 at 10:22 am
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