How to build a list of Super Responsive Customers
Every business has customers that I call “Super Responsive Customers”.
What is a Super Responsive Customer? Where do they come from and how should you cultivate them?
Super Responsive Customers are customers who are advocates for your business. They totally believe in you and your products, and will buy virtually every new product or service you offer or recommend. You should communicate with them in a special way.
The more you exceed your regular customers’ expectations, the closer they move toward being super responsive customers and to becoming advocates for your business. As advocates, they will be your best salespersons.
Super Responsive Customers are the greatest assets you can build for your business.
If you don’t have a group of Super Responsive Customers, you should be striving to create one.
Reward your Super Responsive Customers and let them know you appreciate them. There are many ways to do this.
You can put on special events to which they are the only ones invited.
You can send them special thank-you cards or gifts for no other reason than to say “Thank You”.
There are many ways to cultivate, and show appreciation to, this group of customers.
What are some ways that you feel you can build and reward your list of “Super Responsive Customers”? Let me know in the comment box below.