How To Be Creative With Customer Service

A friend of mine, Ron Beard, sent me the link below and I was so impressed with the message that I would like to share with you what I believe to be the most cost effect and creative way to make you business stand-out from the others.

Be Creative With Your Customer Service.

Make your business Stand-Out!

Once in a great while you will see something that will bypass the brain and go straight to the heart. I guarantee that this short, 3-minute movie will be one of those times.

I’ve probably watched it 20 times, and each time I love it more than the last. Not only does it bring service into perspective, it brings life into perspective.

Just click this link to watch: Creative Customer Service

Don’t forget to pay it forward, by sharing this with friends, family, and co-workers. They’ll thank you for it!

I would suggest that you forward this link to all of your employees and ask them to watch it. I will guarantee that it will make a difference in your Customer Service.

Let me know your thoughts after watching the video. Also let us know how it has helped you and your business.


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58 Responses to “How To Be Creative With Customer Service”

  1. Beth says:

    Hi ken, thanks so much for sending this link. I think it’s a very touching story. We live in such a fast-paced complex world, but it’s really simple acts of kindness from the heart like Johnny’s that make the most difference. There’s nothing wrong with innovation, but “heart” will always make a lasting impression. People need to know that we care.

    Thank you Ken, for caring enough to send this story along. I’ll be sharing it with others, and thinking about what I can do to give my clients something special.
    All the Best, Elizabeth

    [Reply]

    Ken Varga Reply:

    @Beth,
    Elizabeth, you are welcome! The story shows how small caring acts can make a difference. Oftentimes, we look for big things to do, but small things can also end up making a big difference.

    [Reply]

  2. Mike Darovec says:

    Ken,

    WOW, I loved it. I am saving this clip to show my VP of Customer Service. No matter how great the product and price is if you do not have GREAT CUSTOMER SERVICE you will never build a long and lasting business. If we just took a moment out of our busy day to treat everyone of our customers or clients the way that we would want to be treated what a great world we would have.

    [Reply]

    Ken Varga Reply:

    @Mike Darovec,
    Mike, you are right! Having a long lasting business requires having a business where your retention rate is high. To have high retention requires pleasing your customers over and over. Finding and implementing ways to do that are essential.

    [Reply]

  3. Angela says:

    Dear Ken,

    The movie warmed my heart. Having a Down Syndrome son myself I have experienced the heart of Johnny through my son Jamal. The enthusiasm he has for life has rubbed off on me and plays a big part in my wanting to give my customers an extra cake or a cake that weighs more than the stated size. I’ve come to realize I am a big giver in part, because of Jamal, his heart is also big and he loves unconditionally.

    [Reply]

    Ken Varga Reply:

    @Angela,
    Angela, enthusiasm spreads. As you spread Jamal’s and your enthusiasm with your customers, along with surprise gifts like an extra cake, you are likely to be creating loyal customers and goodwill.

    [Reply]

  4. Beata says:

    Ken,
    Brilliant story, it just shows you that you do not need to spend millions to be remembered.
    Very inspirational. Nice story, thank you Ken
    Beata (South Africa)

    [Reply]

    Ken Varga Reply:

    @Beata,
    Beata, that’s the beauty of this story…simple acts can make a difference, especially when they are done with the heart.

    [Reply]

  5. Gints says:

    Ken, thanks for referring to this video again. We have already discussed this video some time ago and I agree that it is a very good example how to create memorable customer service what in turn gives distinctive upscale sales results. But there might be also other side of this situation…at first time everybody in that team is happy, but when the situation dvelops/grows and Johny attracts several times longer customer line then other team members would start to perceive Johny as a problem as almost all glory goes to him and others stay in shadow. So they see a necessity to impove in similar way but if they can’t then would start to push on Johny. Higher manager should follow the situation for tentative leverage to prevent possible brake up and turn it into the positive…
    A lesson – every innovative approach would go through adjustments and management responsibility is to promote that process.

    [Reply]

    Ken Varga Reply:

    @Gints,
    Gints, a negative response from other team members could develop. That’s certainly a possibility. However, in Johnny’s case, it turned to be good for the whole store. Chances are that if Johnny had taken the idea to a committee before he implemented it, they would have killed it. But I understand your point. Yes, management has to be ready for making adjustments as the process develops.

    [Reply]

  6. Bill Cross says:

    Ken,
    Thanks so much for sharing Johnny’s story. This really puts things in perspective for me. A successful business strategy must include a capacity for compassion and relationship.

    [Reply]

    Ken Varga Reply:

    @Bill Cross,
    Bill, definitely! Successful business strategy must include relationship and compassion (empathy) for customers. Without it, keeping customers will be hard.

    [Reply]

  7. Ken,

    Thanks for this. Times are tough out there now and many people are down, frustrated, in their heads about everything. This really helped put things in perspective and reminded me why I love my life, why I love people, and why I love seeing and hearing about what others are doing to tap into that part of us that we so often forget to nurture, making a difference for one another. It is something that is now very conscious for me and I hope others who see this. It doesn’t mean being clever, it means putting your heart into just making that difference because you want to. Keep spreading the good word Ken. I shared this link on facebook and twitter.

    [Reply]

    Ken Varga Reply:

    @Jeffrey Clapp,
    Jeffrey, yes, “putting your heart into making a difference” is key. It brings much more “power” to a situation than being “clever”. Thanks for sharing this on Facebook and Twitter.

    [Reply]

  8. Ted Reesor says:

    Ken,

    This video demonstrates a classic example of how good practices focusing on customer respect improves the corporate bottom line. Yes, this is a “feel good” video that is inspiring to our fellow citizens, but what is too often ignored by marketing specialists and consultants is that these practices are often the root of the professed need to “give the customer value”. Nothing is more valuable than giving the employees respect and having them pay it forward to the customer. Even if they don’t buy anything today, customers will always will come back or recommend you to their friends. After having the experience of working with small family owned operations as well as multi-billion dollar imternational conglomerates, the one common denominator is that sales and gimmicks may boost sales in the short term, offering respect to the employees and customers is the key to long term success.

    [Reply]

    Ken Varga Reply:

    @Ted Reesor,
    Ted, I think that “respect” is part of the package of caring. When we care for the well-being of others, we tend to naturally offer them our respect, even if we don’t agree with them on particular issues. Together, caring and respect build relationship, which is needed to sustain a business long term.

    [Reply]

  9. Terry Miller says:

    Ken,

    What suggestions do you have for insurance? We do everything here but pay the bill for clients, but they still leave for price, apologize all the way, but they say they like their money more than me, or that it is between grocries and doing business with us etc. Our prices can be high and I have not contol over that. Any suggestions?

    [Reply]

    Eugen Ghita Reply:

    @Terry Miller,
    Thanks for this link and smart -hearted idea of Johny.
    I’ll try to be Johny and as always you’ve been helpful for our business.
    Kind regards
    Eugen Ghita

    [Reply]

  10. Kan says:

    Thank you so much for the video on how to be creative with customer service. This is highly inspirational and I hope we adopt a “Jonny styled service” some day in our various businesses. Kind regards.

    [Reply]

    Ken Varga Reply:

    @Kan,
    Kan, I hope you do too! It could only help!

    [Reply]

  11. Judy Dick says:

    Thank You Ken for sharing this beautiful story, for the emotional value that sometimes needs a leg up in all of us and for the appreciation I feel for these spiritually enhanced people. I am grateful to have had the opportunity to be apart of Johnny’s world.
    Thank You.
    Judy

    [Reply]

  12. R.P.Gayan says:

    Hi,really great, I used to send thought of the days to my clients also.But via sms.
    Thnx

    [Reply]

  13. Sneha says:

    Ken, Thank you so much for this,

    I will personally try to follow this.

    Regards,
    Sneha

    [Reply]

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  46. Vishaa says:

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    [Reply]

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    [Reply]

  48. Creativity makes everyone unique and is the factor behind every success. The fate of any business firm dealing with customers depends upon its services. Though, I have not practiced your suggestion yet, but I believe it may work. The development of an organization solely depends on the quantity of dedication one puts for its clients. Customer satisfaction will take your business to the next level. To achieve this, one need not work thickly but soundly.

    [Reply]

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