How to attract more clients, work less, and retire wealthy

This is a very interesting question. “I would like to have more success with attracting clients, be able to make more money working less hours, and, last but not least, be able to retire wealthy before I am 100.”

Very interesting!

I would have wanted to retire at as early an age as possible. The way we can retire wealthy at any age is to build a business that is worth a lot of money and then sell it.

One answer to the questions about working less hours and making more money can be accomplished by increasing the cost of your product or service, or by creating, over a period of time, a group of customers that keep coming back constantly.

As all of you know, growing a business is very time-consuming, but the rewards are greater than working for someone else and creating profits for them, instead of for yourself.

But the initial stage of building a business requires time and a lot of effort on your part. By taking the right initial steps in building your business, you will make more money in less hours overall.

Let me give you some particulars. Since your business is selling other businesses on purchasing refrigerator magnets, and you mail to target homeowners in the town, you must initially answer the following question. “What problems do you solve for your customers?”

All business owners have problems, and solving customer problems, whether those are problems customers are currently facing, or problems they will face as their marketplace evolves or their needs change, is an area of opportunity for you or any other business owner.

If you can’t put your finger on your customer’s problem, you won’t solve it. You have to create a very succinct statement about how your customer is going to benefit by advertising using magnets.

Here are a few ideas…

My mother had at least 25 of those advertising magnets on her refrigerator. One time I asked her why she had so many, and her response was that when she needed the services of that particular provider or business, all she had to do was to look on her refrigerator.

You have to put together an information piece, extolling the many benefits they will receive by advertising with you on the Refrigerator Magnet.

Remember, I’ve always said, “It’s all about BENEFITS.” All of us go thru the same experience when we shop, asking ourselves the following question: “What’s in it for me? How will I benefit by purchasing the (whatever)? Am I making a mistake?”

If you can address this issue, and outline how they are going to benefit, you’ll be home free.

Another thought. Your job as a business owner is to increase the perceived value of your product or service to the point in which it becomes irresistible.

Here are some ideas…

  1. Make sure you sell the resulting benefits of using your product or service rather than the features. The benefits you tell them must be important to your prospect.
  2. Have other business individuals give their positive comments on your product or service. I remember reading a while ago that the reason 50% of the airtime of most infomercials are customer testimonials is that they want to hear unbiased opinions on the product.
  3. If possible, give your prospect a trial run of your product or service, so they can personally feel the benefits themselves.
  4. Here’s the best one I can think of. Help your potential customers, and even your existing ones, by offering them my FREE book, “10 Marketing Mistakes that Steal your Cash.” It’s free and you can use it with a letter like the following:

Dear ______.

We haven’t met yet, but I thought the enclosed book might help you in your business, and I wanted to send you a gift introducing myself.

(Now tell what you do and how they can benefit by your product or service. Tell them you will be calling on them shortly.)

There is a law called, “The Law of Reciprocity.” It means that when you give a gift to someone, they feel obligated to you. So use this idea, and don’t forget you can do the same with the Marketing Tip of the Week…you can give it as a gift.

Anytime you want to grow your business, or anytime you want to add new stores to distribute your product, use this law of reciprocity.

And remember what business you are in. Not magnets. You are in the business of helping business people grow their business. The magnets will help them do that.

So to get back to my point at the beginning, the way you can work less hours overall, and retire wealthy at any age is to build a business that is worth a lot of money and then sell it.


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9 Responses to “How to attract more clients, work less, and retire wealthy”

  1. Kevin Foster says:

    Wow very useful

    thank you for your help I will try to incorporate as much of this beneficial information as possible

    Thank you

    [Reply]

  2. Kim says:

    I am a caterer and in my business it’s all about trust, outstanding food and exemplary service.

    I have put together a long list of target market potential business clients utilizing the local Yellow Pages. I now have a start for my data base of names, addresses and phone numbers. I will then ‘cold call’ on these potential clients with ‘goodie baskets’ and small platters of some of my appetizers and sweet treats. I will also have with the baskets and platters menus, brochures and magnetized business cards along with a post card which features 15% off their first order. For some of my potential clients I will also bring to them an entire breakfast or luncheon for the office. The cost of putting these baskets, platters, breakfasts and luncheons together is miminal to the potential return on my investment. Some of these potential customers have used the competition in the past but are looking for a ‘breath of fresh air’ and I will be just that!

    In this way the client has met with me face-to-face which forms the initial bond of trust, they have had a chance to try a taste to ‘whet the appetite’ of my food offerings and have received all the information needed at their finger tips along with a discount to boot! As I grow I will hire top notch Account Executives to help with the cold calling of potential customers and rentention of valued clients.

    I love sending thank you cards and ‘great meeting you’ cards and have a good freind who is a graphic artist making me my own special cards with all my information on them to send out along with a personalized note for each one.

    Thank you again for all the tips and help as I am utilizing many as I write. One problem I am having though is with my ‘Stadium Speech’ as sometimes, with busy folks, I only have a few minutes to make that first good impression. Any ideas? My slogan or motto is ‘Your dreams are our vision with perfection our only goal…nothing less will do.’ Any thoughts? All feedback is greatly appreciated!

    [Reply]

    Johan Reply:

    @Kim, Hello; It has been a while since you posted these thoughts .I just read them today, 9th May 2011. We are about in the same business as you, and I was wondering if your promotionel efforts worked out for your benefit. Also I was wondering if I could hire a marketing-professional to do some promotion for our business;
    I came to realize, however, there is a fysical limit to this expansion. Namely, if you do the distribution of your meals yourself, you can not start earlier then 11.00 a.m., or the clients might see this as to early, and unhealthy. If you start later you can noot get evrything delivered on time -before 12.00 a.m.= lunchtime. So youi have rather to hire an extra drivers, which means more expenses. A marketeer will create an overflow of work , which you can not handle. Therefore I start searching for diversification. Can I bake cookies, make soups, jams or anything else foodrelated what I can distribute via retail. So I can make a batch at once and deliver from a warehouse, so no last-minute production. Worth considering. If you have any suggestions, I like to hear it from you.

    [Reply]

    Johan Reply:

    @Kim, Hello; It has been a while since you posted these thoughts .I just read them today, 9th May 2011. We are about in the same business as you, and I was wondering if your promotionel efforts worked out for your benefit. Also I was wondering if I could hire a marketing-professional to do some promotion for our business;
    I came to realize, however, there is a fysical limit to this expansion. Namely, if you do the distribution of your meals yourself, you can not start earlier then 11.00 a.m., or the clients might see this as to early, and unhealthy. If you start later you can noot get evrything delivered on time -before 12.00 a.m.= lunchtime. So youi have rather to hire an extra drivers, which means more expenses. A marketeer will create an overflow of work , which you can not handle. Therefore I start searching for diversification. Can I bake cookies, make soups, jams or anything else foodrelated what I can distribute via retail. So I can make a batch at once and deliver from a warehouse, so no last-minute production. Worth considering. If you have any suggestions, I like to hear it from you.

    [Reply]

    Ken Varga Reply:

    @Johan,
    Johan, it seems to me that you might still be stuck with delivery concerns even if you bake cookies, make soups, etc. It appears that the delivery times are your main constraint.

    If that’s the case, delivery is where you should focus on and where you should be looking to innovate. I’ll be opening up a coaching program fairly soon. You’ll be able to get detailed help in that program. Make sure you are on my blog or newsletter subscriber list so you’ll be notified when it’s ready.

    [Reply]

  3. eamon says:

    Ken

    That is a great ideA. I always felt awkward approaching new customers.

    Now I have a reason to contact as many people as possible.

    As the Bible says you have to give in order to receive.

    Thanks again
    Eamon

    [Reply]

    Ken Varga Reply:

    @eamon,
    Eamon, just make sure you are giving them what they want; not what you want. If you give them what they want, you’ll get what you want.

    [Reply]

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    [Reply]

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